Digital Marketing Manager

Role overview

This is a remote-first digital marketing role for a candidate based in Ireland. The position is advertised on behalf of a partner organisation that handles applications and the next stages of the hiring process.

You will be responsible for steering the company’s digital marketing direction and delivering campaigns end to end. The focus is on building awareness, improving engagement, and growing subscribers through a mix of online channels. The role is highly hands-on and requires strong ownership, analytical thinking, and the ability to turn product messaging into marketing activity that delivers measurable business impact.

You will work closely with different teams, operate with a high degree of independence, and help shape authentic marketing experiences for a technically informed audience.

Key responsibilities

• Take charge of the performance of major digital channels such as the website, SEO, email, paid media, and social platforms, with emphasis on reach, conversions, and customer growth.
• Design, run, and review integrated digital campaigns from initial concept through post-campaign analysis, ensuring they support product launches and wider commercial goals.
• Strengthen organic visibility by shaping content plans and improving on-site SEO so the business depends less on paid acquisition over time.
• Run email marketing activity covering lifecycle journeys, product announcements, customer retention, and win-back campaigns, while tracking performance closely.
• Manage paid advertising budgets and continuously refine spend efficiency and return on investment across digital channels.
• Track marketing outcomes through dashboards and analytics, then turn findings into practical recommendations that improve results.
• Work with internal teams to create clear, persuasive channel-specific copy and creative assets for both technical and non-technical audiences.
• Grow participation in relevant online communities and look for new growth paths through partnerships, affiliate activity, referrals, and influencer collaborations.

Requirements

• Demonstrable experience managing digital marketing channels such as SEO, email, paid search/social, and content marketing, with direct accountability for results.
• Strong analytical ability, including dashboard creation, funnel analysis, and data-led optimisation decisions.
• Excellent writing and communication skills with the ability to craft compelling content for technically savvy readers.
• Practical experience with marketing automation tools, CRM platforms, and email systems such as Mailchimp, HubSpot, or similar.
• Ability to work autonomously, set priorities effectively, and deliver marketing plans with limited oversight.
• Commercially minded approach with experience handling budgets and improving marketing investment based on measurable outcomes.
• Understanding of community-driven marketing and how to build genuine engagement across online platforms.
• Comfort working collaboratively in remote-first, cross-functional environments.
• Experience promoting technical, developer-oriented, or open-source products is an advantage, and familiarity with the smart home ecosystem is also beneficial.

Benefits and additional information

• Permanent full-time remote position with flexible hours and an asynchronous working style.
• Pay is competitive and aligned to local market conditions and experience level.
• Annual bonus based on performance.
• At least five weeks of paid annual leave.
• Paid sick leave, where local law does not already cover it in full.
• Paid parental leave.
• Budget for home office equipment, with ownership of the equipment after three years.
• Annual allowance for smart home equipment.
• Yearly budget for professional development and education.
• 50% reimbursement for home internet costs.
• A dedicated personal innovation day every two weeks.
• All statutory employment benefits applicable in the country of residence.

Hiring and privacy information

Applications are reviewed through an AI-assisted matching process intended to assess fit quickly, consistently, and fairly against the role’s core requirements. The strongest matches are shortlisted and passed to the hiring company, which manages interviews, assessments, and final decisions.

By submitting an application, candidates consent to the processing of personal data for assessment and sharing with the hiring employer under applicable data protection rules, including GDPR where relevant. Applicants may request access to, correction of, deletion of, or objection to the use of their data at any time.

AI tools may also be used to support parts of the recruitment workflow, such as resume review, response analysis, and identifying possible inconsistencies or verification signals in application materials. These tools assist the recruitment team but do not replace human judgment, and the final hiring decision is always made by people.