Creative Content Officer

Position Summary

The Creative Content Officer will plan, create, refine, and oversee content across a range of digital and marketing channels. The role is focused on attracting and engaging audiences, strengthening brand visibility, and supporting traffic growth and conversions. The person in this role will work closely with the marketing team so that content efforts stay aligned with wider business goals.

Core Responsibilities

• Write compelling content for websites, blogs, social media, email marketing, and other promotional materials.
• Build and keep up a content schedule to support consistent and timely publishing.
• Partner with the marketing team to shape content plans that reflect company objectives and audience needs.
• Carry out market research to better understand customer interests, preferences, and behavior.
• Create and refine multimedia assets such as videos, podcasts, infographics, and images, working alongside the Media Specialist.
• Maintain a consistent brand voice, style, and quality across all content.
• Apply SEO techniques to improve search visibility and content performance.
• Track content results through analytics tools and make adjustments based on performance data.
• Handle social media publishing by creating, scheduling, and posting content across platforms.
• Respond to comments and messages promptly and keep audience engagement active.
• Work toward key performance indicators across all channels.
• Coordinate with internal teams such as product, sales, and customer service to gather insights for content development.
• Liaise with outside collaborators, including partners, influencers, and freelancers, when required.
• Review, proofread, and edit all materials to ensure accuracy and a high standard of quality.
• Ensure all published content follows copyright rules and company guidelines.

Qualifications

Candidates should have either a bachelor’s degree in Marketing, Communications, Journalism, or a closely related discipline, or relevant hands-on experience in content creation, copywriting, or a similar position.

A strong portfolio of previously published work is important, along with excellent writing, editing, and proofreading ability. The role also calls for familiarity with content management systems, social media platforms, and SEO best practices.

Additional useful experience includes basic graphic design, video editing, and use of web analytics tools such as Google Analytics. The ideal candidate should be creative, well-organized, and able to communicate clearly while working both independently and collaboratively in a fast-moving environment. Access to a reliable vehicle is required.