Assistant Store Manager

Role overview

The Assistant Store Manager helps run the store smoothly and keeps the customer journey consistent and positive. This role supports the Store Manager with day-to-day leadership, steps in when the Store Manager is unavailable, and takes responsibility for store operations, team coordination, sales delivery, and service quality.

Sales and customer focus

• Keep customer needs at the centre of all store activity.
• Promote a strong customer-first culture across the store.
• Set the standard for excellent customer service through personal example.
• Look for practical ways to meet or exceed sales targets.
• Make sure the team understands KPIs and the targets they are expected to achieve.
• Ensure promotional stock offers are executed properly in store.
• Apply effective sales-driving initiatives to improve store performance.

Store administration

• Review store administration regularly and fix issues as they arise.
• Adopt changes in administrative procedures quickly and effectively within the store.
• Work with the Store Manager to define and deliver sales goals.
• Track sales results and review key performance indicators.
• Use sales plans and actions to grow revenue and support business objectives.
• Manage inventory and merchandising to keep products available and well presented.
• Carry out stock checks and replenishment to maintain correct inventory levels.
• Ensure the store layout and presentation follow brand expectations.

Presentation and stock management

• Maintain the right stock mix and stock quantity to support sales opportunities.
• Ensure visual merchandising and store upkeep are maintained to a high standard.
• Communicate stock changes or layout updates clearly to all team members.
• Make sure every team member follows retail standards.
• Oversee back-store operations and merchandise replenishment.

Staffing and team performance

• Manage staff schedules, including work hours, leave, and days off.
• Handle employee complaints and concerns and provide regular performance feedback.
• Coach team members and take corrective discussions when required.
• Encourage the team to contribute to store goals and action plans.
• Ensure the store reflects the company image through personal grooming and adherence to the dress code.
• Track and manage employee leave records.

Security

• Ensure store security procedures are followed at all times.
• Maintain strong awareness of security related to stock and cash handling.

Additional responsibilities

• Take corrective action and apply progressive discipline when needed.
• Show reliability, punctuality, and consistency in attendance and performance.
• Keep all employee and employment-related information strictly confidential.
• Act with the highest level of integrity and ethics in decision-making.

Experience and education

The preferred candidate has more than 3 years of progressive experience in a customer-focused retail role, along with solid management exposure, leadership ability, and problem-solving skills. Strong results in improving customer engagement and consistently meeting or exceeding store sales KPI targets are expected. A bachelor's degree in business administration, retail management, or a related field is preferred.