Marketing Associate

Role overview

This permanent Marketing Associate position is based in Auckland, New Zealand and reports to the Marketing Manager within the Marketing division. The role is scheduled for 40 hours per week and focuses on supporting a broad mix of marketing activity across Ticketmaster, Moshtix and Universe.

Team purpose

The marketing function works across Ticketmaster, Moshtix and Universe consumer and client networks, aligning local work with global priorities. Its aim is to raise awareness, strengthen interest and consideration, and help drive ticket sales for venues, promoters and producers. The team also supports wider marketing services across the business and contributes to new and creative initiatives that showcase the product suite.

Key responsibilities

The Marketing Associate will help deliver a variety of marketing initiatives, including strategic planning support, content curation across digital channels, campaign updates for clients, and performance-based recommendations. The role also involves executing owned, earned and paid media campaigns across Ticketmaster, Moshtix and Universe.

• Provide end-to-end marketing support across the business, with a strong focus on ticket sales and wider team priorities, including occasional after-hours assistance for major announcements or campaign needs.
• Work with the Marketing Services team to build and implement digital marketing plans.
• Plan, launch and improve campaigns on major social platforms, including reporting, content development and strategic advice.
• Develop marketing activity for Ticketmaster owned channels to communicate value to the direct fan audience.
• Stay current with digital marketing developments that can be applied to ongoing performance campaigns.
• Prepare performance marketing briefs and oversee the full process to ensure campaigns are executed and reconciled accurately.
• Help shape effective marketing approaches around audience targeting, campaign timing and platform selection.
• Build EDMs for marketing use, including presales, ticket promotions, newsletters and seasonal campaigns.
• Update campaign landing pages and maintain the scheduling of the Ticketmaster NZ website.
• Produce post-campaign and post-event reports, reviewing performance data to generate insights and improve future activity.
• Keep campaign content current across the Ticketmaster and Moshtix digital ecosystem so event information remains accurate and timely.
• Upload marketing assets on time and maintain an organized digital asset management system.
• Coordinate with Client Managers so assets are delivered in line with marketing timelines.
• Create and manage organic and paid social media content to support audience engagement and ticket sales.
• Partner with internal teams such as Sales, Client Managers and Event Teams to align schedules and deliver campaigns smoothly.
• Manage approval workflows for marketing support and keep calendars updated.
• Assist with client meetings and, when needed, help present marketing strategies and campaign findings.
• Support the New Zealand marketing team generally and contribute occasionally to international markets.
• Assist with new and existing business initiatives as required.

Candidate profile

The ideal candidate brings strong written and verbal communication skills, the ability to build relationships quickly, and good listening skills. You should be highly organized, detail-oriented, digitally fluent and comfortable working in a fast-moving, deadline-driven environment.

Additional skills and experience

• A tertiary qualification in Marketing or a business-related field is expected.
• You should be confident working with social platforms and have strong general PC literacy.
• Exposure to HTML and database marketing would be an advantage.
• Experience with customer engagement tools such as Salesforce, Braze or Acoustic would also be beneficial.
• You should be able to spot issues early, suggest solutions and put fixes into action.
• Strong digital literacy is required, along with the ability to interpret advertising and performance data to guide decisions.
• You must be able to adapt to changing business needs and maintain performance under pressure and tight deadlines.
• A results-focused mindset, a willingness to improve outcomes through innovation, and a genuine interest in entertainment and the music industry are important.
• A positive, can-do attitude is valued.

Working style and expectations

This role may require flexibility outside standard hours when major announcements or campaign requirements arise. The successful candidate will be expected to collaborate closely with multiple internal stakeholders and support both local and, at times, international marketing activity.

About the company

Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company. The business is focused on connecting people to the live events they love through ticketing technology and enterprise services that support the live entertainment industry.

Values and workplace culture

The organization’s values are Reliability, Teamwork, Integrity and Belonging. The workplace emphasizes collaboration, inclusive leadership and opportunities for people to bring their authentic selves to work. Employees are encouraged to grow professionally, learn from talented colleagues and maintain a healthy balance between work and home life.

Equal opportunity statement

The company welcomes applications from people of all genders, races, sexual orientations, religions, ages, disability statuses and caring responsibilities. It also states that it will not request payment or equipment purchases during hiring, and that recruiters will only contact candidates from official company or affiliated brand email domains.