Senior Business Development Manager

About Primer

Primer provides the core infrastructure for global payments, helping finance and payments teams improve visibility, increase control, simplify complexity, and unlock more revenue from one platform. The company is supported by investors including Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, and is building the payments layer used by leading businesses worldwide.

Role overview

Primer is looking for an ambitious, high-performing Business Development Manager with enterprise sales experience to help accelerate revenue growth. In this enterprise-facing role, you will manage the full selling process for the Primer product suite, from first outreach through to closing deals.

Using a consultative style, you will work with founders, CEOs, CTOs, CFOs, and senior functional leaders to lead sales conversations and shape customer strategy. The role also involves partnering across teams to support revenue initiatives and improve how Primer sells and serves its customers.

This position requires professional fluency in both Mandarin and English.

What you'll do

• Take ownership of the complete enterprise sales journey, including prospecting, discovery, negotiation, and deal closure.
• Create and expand a strong sales pipeline through outbound outreach, networking, and strategic partnerships.
• Design tailored sales approaches for key stakeholders and clearly communicate the value of Primer’s platform.
• Work closely with Sales Engineering, Product, and Customer Success to deliver a strong customer experience, share market feedback, refine the ideal customer profile, and act on insights from customer conversations.
• Contribute to improvements in sales processes, playbooks, and team initiatives while staying current on industry developments and payment innovation.
• Use a consultative approach to understand customer pain points and recommend suitable solutions.
• Maintain accurate CRM records and provide reliable sales forecasts.

What Primer is looking for

• A consistent record of overachieving targets and expectations.
• Proven experience identifying, pursuing, and closing enterprise accounts.
• A self-starter who moves quickly and performs well in complex, fast-changing environments.
• A practical mindset focused on improving processes and establishing best practices.
• Strong negotiation ability and a clear drive to close deals.
• A continuous learner who stays curious about customers and their needs.
• High energy, a positive outlook, and strong customer curiosity.

Interview process

• Introductory conversation with a Talent Partner.
• Interview with the Hiring Manager.
• A role-specific challenge stage.
• Final interview focused on values alignment.

Culture and working style

Primer promotes a mission-led, thoughtful, and collaborative culture where people are encouraged to do their best work and create meaningful impact. The company has operated as a remote-first organization from the beginning and supports distributed teamwork through remote working practices, workations, an annual company retreat, and access to co-working spaces in major cities.

The company also emphasizes strong onboarding and ongoing support, recognizing that the role can be challenging while still offering the right environment and help to succeed.

Benefits

• Fully remote, globally distributed work setup.
• Competitive share options.
• Unlimited holiday policy with a minimum of 25 days to be taken.
• Access to co-working spaces in major cities.
• Workations and a company retreat.
• Top-quality equipment for the role.
• £500 for home office setup.
• Substantial learning and development budget.
• Private medical insurance.
• Additional benefits may vary based on location.

Equal opportunity and inclusion

Primer welcomes candidates from diverse backgrounds and encourages applicants who may not meet every listed requirement to still apply. The company follows an equal treatment policy and does not tolerate discrimination of any kind, including discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marital or civil partnership status, or any other personal background or belief.