Sales Manager

Role overview

KAFAAT Recruitment is hiring a Sales Manager for an FMCG business in Riyadh, Saudi Arabia. This position is centered on accelerating sales growth, leading a sales team, and shaping practical market strategies that expand share across assigned territories. The successful candidate will focus on revenue delivery, distributor and customer partnerships, and disciplined execution in a dynamic consumer goods setting.

What you will do

• Design and roll out sales plans that support volume, value, and distribution objectives.
• Guide, develop, and encourage the sales team so they perform at a high level.
• Strengthen long-term relationships with distributors, wholesalers, and important retail customers.
• Track market movements, competitor actions, and customer expectations to uncover new growth areas.
• Make sure products are well stocked, visible, and properly merchandised in the market.
• Own sales forecasting, budgeting, and performance reporting for leadership review.
• Work closely with marketing, supply chain, and finance teams to keep operations aligned.
• Follow company policies, pricing rules, and trade agreements without exception.
• Lead commercial negotiations and quickly close out issues raised by customers or distributors.

Profile and experience

The ideal candidate should hold a bachelor’s degree in Business Administration, Marketing, or a similar discipline. A background of more than 5 years in FMCG sales is preferred, including at least 2 years in a managerial capacity. The role calls for strong leadership, clear communication, and confident negotiation skills, along with a sound grasp of FMCG distribution structures and retail channels. Applicants should also be comfortable analyzing sales data, turning insights into action, and working in a results-focused environment. Proficiency with MS Office and sales reporting tools is expected.

Performance focus

• Growth in sales revenue and sales volume
• Improvement in market share
• Wider distribution reach and better outlet penetration
• Strong team output and consistent target achievement
• Higher customer satisfaction and retention

Additional information

This role is based in Riyadh, Saudi Arabia and is offered as a full-time onsite position. No salary, perk, opening count, start date, or application deadline was provided in the source.