Photographer

Role overview

Wantable is hiring a full-time Photographer to work on-site in Milwaukee, WI. This is a salaried, exempt position reporting to the Content Director. The role sits at the crossroads of photography, video production, creative direction, and process improvement, with a strong emphasis on experimentation, efficiency, and AI-enabled workflows.

The company is a membership-based fashion business that uses personalization and proprietary technology to help customers find products that build confidence and delight. The Photographer will help shape how the brand is seen across ecommerce, social, email, and paid channels by partnering closely with the Content Director, Production and Photo Studio Manager, and Sr. Director of Marketing & Creative.

This is a highly hands-on creative role for someone who can lead on set, think strategically, and continuously improve how content is made. The ideal candidate is comfortable shooting both models and off-figure apparel, directing talent, building sets, testing new tools, and producing elevated imagery and motion content across devices and platforms.

What you'll do

• Take the lead on shoots and turn brand direction into strong visual output.
• Plan shot lists based on impact, storytelling, and performance rather than sheer volume.
• Make creative calls on lighting, framing, composition, motion, and overall visual style.
• Direct models, freelance talent, and hair and makeup support with clarity and confidence.
• Keep every asset aligned with a polished, consistent Wantable look and feel.
• Stay flexible when timelines, priorities, or on-set needs change, and communicate delays quickly.
• Handle end-to-end photography production for on-figure and off-figure content.
• Manage lighting, styling alignment, composition, and asset quality for ecommerce and marketing use.
• Maintain studio equipment inventory and look for better tools and technologies that improve speed and lower production costs.
• Capture short-form video and motion content for ecommerce, social, and paid media using both mobile devices and professional gear.
• Edit and finish video assets with strong pacing, sound, color correction, and channel-ready formatting.
• Improve post-production through motion graphics, AI-assisted editing, and content variations across channels.
• Test new approaches to hooks, pacing, and editing styles using performance data and platform trends.
• Track emerging tools, creator behaviors, and production methods to keep the creative output current.
• Help establish video standards, documentation, and best practices for the creative team.
• Identify workflows where AI can accelerate or improve traditional studio processes.
• Experiment with generative AI, automated post-production, and metadata/asset preparation workflows.
• Advocate for modern, agile production methods and help scale new tools with the Studio Manager.
• Work with the Content Director and Sr. Director of Marketing & Creative to develop cohesive campaigns across multiple channels.
• Coordinate with the Studio Manager so creative ideas fit production realities and operational constraints.
• Partner with the Stylist on efficient execution, model casting, on-set direction, hair and makeup direction, and performance-focused ideas.
• Collaborate with creative, marketing, and merchandising teams to prioritize work and improve results using customer and conversion insights.
• Translate campaign briefs into high-quality photography and short-form video content.
• Support AI-enhanced creative workflows that improve studio efficiency.
• Bring proactive ideas, new formats, and visual directions rather than waiting for instructions.
• Contribute to brand evolution while maintaining consistency.
• Take on other duties as assigned, with responsibilities subject to change at any time with or without notice.

Requirements

• 5 to 8+ years of experience in fashion, ecommerce, or commercial photography.
• A portfolio showing strong creative judgment, not only technical skill.
• Experience working across both photography and videography.
• Ability to produce elevated, brand-led imagery at scale.
• Strong command of lighting and composition.
• Experience directing on set.
• Working knowledge of Capture One and Adobe Creative Suite, including AI features.
• Experience with digital asset management and metadata tagging.
• Videography experience is expected; editing experience is helpful but not mandatory.
• Ability to work independently with minimal oversight and high ownership.
• Confidence in building shot lists and making creative decisions without constant approval.
• Ability to balance speed, quality, and output volume.
• A proactive mindset toward new tools, workflows, and ways of working.
• Interest in using AI to reshape studio production, along with a habit of testing it in practice.
• Willingness to improve processes rather than only follow established ones.
• Clear point of view and the ability to defend creative decisions.
• Ability to adapt quickly as brand direction, tools, and strategy evolve.
• Nice-to-have experience in art direction or creative direction.
• Nice-to-have experience using AI in creative production workflows.
• Nice-to-have background in set design, prop styling, or environmental builds.
• Nice-to-have experience creating assets for paid social or performance marketing.
• Understanding of how creative work affects conversion and engagement.
• Ability to work in studio, office, and production settings.
• Ability to stand, move around, and stay active throughout studio and production spaces for long periods.
• Ability to lift and move equipment and materials when needed.
• Ability to operate photography, video, and computer equipment.
• Ability to visually review creative content, digital assets, and production quality.
• Ability to use standard office and production technology for extended periods.
• Ability to adjust to changing schedules, priorities, and business needs.
• Ability to travel occasionally to off-site production or shoot locations if needed.

What you'll bring

• A creative mindset focused on redefining ecommerce photography in an AI-driven environment.
• Comfort influencing visual direction and output across multiple brands.
• Enjoyment of collaborative work with creative and production partners.
• Interest in testing, iterating, and evolving content creation at scale.

Work style at Wantable

• High ownership and accountability for decisions that affect customers and financial results.
• A hands-on, fast-moving, scrappy approach centered on impact.
• Confidence making data-informed decisions without heavy approval layers.
• Preference for low-bureaucracy, efficient processes.
• Strong interest in fashion and product.
• Focus on results and demonstrated work rather than pedigree.

Benefits

Wantable offers a casual workplace at its state-of-the-art headquarters in Walkers Point, along with flexible schedules, paid parental leave for mothers and fathers, and a private nursing room. Employees also receive paid vacation, seven paid holidays per year, a 50% merchandise discount, and a 50% discount on 41Fork Exchange in the Wantable Cafe at corporate HQ, available from the first day.

Additional benefits include ample parking, medical coverage options including traditional and high-deductible plans, dental and vision insurance, and a 401(k) with both pre-tax and Roth options.

Additional information

This role reports to the Content Director and is based in Milwaukee, WI on-site. The role is full-time, salaried, and exempt. The studio environment may involve changing production schedules, occasional travel to off-site shoots, and responsibility for equipment, visual quality checks, and studio operations support. The company emphasizes innovation, collaboration, and a low-bureaucracy working style.