Creative Director (Copy)

About the Role

Edelman is seeking an experienced and proactive Creative Director (Copy) to join a collaborative, high-performing multidisciplinary team in Toronto. The role sits at the intersection of public relations, advertising, social, digital, and experiential work, with a focus on creating sharp, innovative, culturally relevant ideas that earn attention.

The team values bold thinking, empathy, and curiosity, and the environment combines the pace and energy of a creative startup with the backing of a large global agency. The ideal candidate brings strong advertising craft, deep digital and social fluency, and a track record of building and leading teams.

Who You Are

• A culturally aware digital-first writer with a clear point of view and a taste for smart, witty, and unexpected content.
• A collaborative team player who can move quickly while still protecting quality and craft.
• A storyteller who can jump from developing a TikTok concept to writing executive voiceover copy or naming a product feature.
• A detail-focused writer who can adapt tone, voice, and style across different platforms and audiences.

Responsibilities

• Work with art direction and creative leadership to develop and deliver persuasive work across social, digital, video, and experiential channels.
• Build campaign concepts and content that are designed to earn attention, work well in social environments, and connect with culture.
• Partner with strategy, influencer, account, and production teams to execute ideas quickly and at scale.
• Contribute to creative responses for new business opportunities and active client programs.
• Confidently present ideas and content to clients and explain creative thinking clearly.
• Support, mentor, and guide other writers and creatives while balancing several projects at once.

Requirements

• At least 10 years of experience in marketing, advertising, or social media, with a strong emphasis on interactive media.
• Bachelor’s degree, ideally in English, Communications, Journalism, or a similar discipline.
• A strong portfolio that demonstrates conceptual copywriting, campaign development, and social/digital content, preferably for tech clients.
• Experience presenting work to clients and collaborating with multidisciplinary teams.
• Understanding of influencer engagement and community-led storytelling.
• Ability to handle feedback and revisions in a fast-moving, team-oriented environment.
• Strong interest in technology, pop culture, and innovative brand storytelling.

About Edelman

Edelman is built on a belief that trust is created through action. The company describes its culture through three commitments: boldness is possibility, empathy is progress, and curiosity is momentum. Edelman also states a strong commitment to diversity, equity, inclusion, and belonging, aiming to create a workplace that is equitable, inspiring, respectful, and representative of the world.

Additional Information

Edelman encourages people to apply even if their background does not match every listed qualification exactly, as the company values diverse and authentic perspectives.