Brand Marketing Coordinator

Role overview

American Express is looking for an energetic, entry-level brand marketer to join its Brand & Member Experiences team in Sydney. In this role, you will help deliver brand initiatives across Australia and New Zealand, supporting work that connects the brand with current customers and prospective customers. The team partners closely with global brand marketing and works across consumer, business, and merchant priorities.

This position is suited to someone who is eager to build a strong foundation in marketing, understands how brand activity supports business results, and brings a proactive, positive approach. You will contribute to multi-channel campaigns and help ensure brand work is executed with care, consistency, and commercial impact.

What you will do

• Assist with the planning and delivery of multi-channel brand programs, especially those focused on awareness and content-led activity.
• Coordinate end-to-end campaigns across social, digital, out-of-home, audio, print, and content formats to strengthen the brand and improve member experience.
• Use test-and-learn methods to help improve campaign performance and effectiveness over time.
• Keep the enterprise go-to-market calendar up to date, recording ATL and BTL activity across business units so campaigns land with maximum impact.
• Protect brand standards across all internal and external communication channels.
• Manage brand review workflows for enterprise assets using internal systems and tools.
• Serve as a go-to internal contact for brand questions from internal stakeholders and agency partners.
• Support the content approval process across lines of business, helping drive strong communication quality and creative standards.
• Handle day-to-day agency coordination, including WIPs, project schedules, and budgets.
• Give clear, constructive feedback to agencies to keep work aligned to strategy and brand requirements.
• Build direct working relationships with media partners to help create added value.
• Improve internal processes as business needs change, with a focus on efficiency and better ways of working.
• Contribute fresh ideas to strengthen brand operations and improve campaign delivery.

What we are looking for

• A tertiary qualification in marketing or a business-related discipline is preferred.
• 1 to 2 years of experience in marketing and campaign coordination is preferred.
• Ability to manage several projects at once while balancing deadlines and competing priorities.
• Self-driven attitude with the confidence to take initiative when challenges arise.
• Customer-first mindset and the ability to build strong internal relationships.
• Agency management exposure is highly valued, especially in maintaining productive relationships and ensuring deliverables are met.
• Strong stakeholder management skills, including working with compliance, legal, senior leaders, peers, and central teams.
• Budget management experience and solid Excel capability.
• Comfort with improving internal processes and applying innovative thinking to existing workflows.
• Flexible, proactive team player with a positive approach.
• Highly organised, results-focused, and strong in written and verbal communication.
• Excellent attention to detail, with the ability to assess campaign structures and customer journeys so execution is accurate and fully on-brand.

About American Express

American Express has a long-standing culture shaped by innovation, shared values, leadership behaviors, and a strong commitment to customers, communities, and colleagues. The company emphasizes trust, security, service, and a thoughtful risk mindset while continuing to evolve its products and customer experience.

As part of Team Amex, you will have access to support for your wellbeing, opportunities to learn, room to grow your career, and a workplace where your ideas can make a meaningful difference.

Benefits and support

• Competitive base salary
• Bonus incentives
• Financial wellbeing and retirement support
• Medical, dental, vision, life insurance, and disability coverage, depending on location
• Flexible work arrangements, including hybrid, onsite, or virtual models depending on role and business need
• Paid parental leave, depending on location
• Access to global onsite wellness centers with nurses and doctors, depending on location
• Free and confidential counseling through the Healthy Minds program
• Career development and training opportunities

Employment conditions

Any offer of employment is subject to successful completion of a background verification check, in line with applicable laws and regulations.

This role is based in Sydney, New South Wales, Australia and is a full-time onsite position.