The Diagonal™

About the Role

The Diagonal™ is a senior, expert-level strategic role within MONON™ at MASCA™ in Pristina, Kosovo. The position is designed for someone who thinks across brand, culture, positioning, communication, systems, and execution in a non-linear way. This is a high-trust partnership with leadership, intended for an experienced professional who already works in relevant creative, brand, or founder-led environments.

The role is not intended for early-career candidates, generalists without deep industry context, or people seeking to enter the field. It suits someone who can operate with ambiguity, protect coherence, and help expand MONON™ as both a brand and a system of meaning.

Core Mission

Your mandate is to help shape, test, strengthen, protect, and grow MONON™ by moving across strategy, narrative, brand intelligence, relationship design, decision support, cultural positioning, ecosystem growth, and sensitive high-value execution.

Key Responsibilities

You will act as a senior strategic partner to leadership, translating broad vision into practical movement and execution paths. The role also calls for identifying weak signals, blind spots, leverage points, and risk patterns before they become obvious.

You will support brand and positioning work by helping maintain coherence in voice, image, symbolic language, and public presence, while preserving the brand’s depth and distinctiveness. A major part of the role involves shaping communication, launches, messaging, public framing, and narrative systems that connect internal intent with external impact.

In addition, you will help identify partnerships, collaborations, strategic introductions, and growth opportunities that align with MONON™’s long-term direction. You will also be expected to bring structure to undefined situations, move comfortably between concept and execution, and operate calmly in fast-moving founder-led environments.

Finally, you are expected to serve as an intellectual counterbalance: challenging assumptions when needed, asking the difficult questions at the right moment, and improving decisions through judgment, pattern recognition, and rigor.

Required Experience and Profile

This position calls for at least 7 years of relevant experience in strategic, creative, cultural, brand, communications, or founder-partner roles. Candidates should already have meaningful experience inside the kinds of industries connected to this work, rather than adjacent or speculative exposure.

You should be comfortable working alongside founders or senior leaders in ambiguous settings and should demonstrate more than task completion — strong judgment, synthesis, articulation, presentation, and the ability to move across people, structure, concept, and execution are essential. The role also requires discretion, adaptability, and comfort with sensitive information and changing priorities.

What Success in This Role Looks Like

Strong candidates will recognize patterns early, treat brand as structure rather than decoration, balance aesthetics with strategy, and know when to build, question, wait, or push. They will be calm, sharp, and useful in high-pressure settings, and able to read what matters beneath the surface of conversations and situations.

Eligibility

This role is open only to international candidates who already operate at expert level in relevant fields. Suitable backgrounds include luxury or high-concept brand building, creative direction, cultural strategy, brand architecture and positioning, strategic communications, narrative systems, fashion, art, design, concept-led ventures, identity-led communities, founder-led brand scaling, and high-trust strategic operations within creative businesses.

Applicants must already be established in ecosystems related to brand, culture, creativity, strategy, or founder-led work. People without this depth, those seeking to switch careers into the space, and candidates needing detailed direction are not a fit.

Application Requirements

Applicants should provide a CV, LinkedIn profile, or portfolio, along with a short note explaining why their background is specifically relevant to MONON™. They should also include three examples of work, roles, or projects that demonstrate their ability to perform at this level, plus a brief response to the question: what makes your thinking diagonal rather than simply strategic?

Additional Information

The role is based in Pristina, Kosovo and may involve on-site work, hybrid arrangements, or strategic travel depending on the role design. It is intended for experienced experts only and is described as a high-responsibility position working close to leadership in a complex, culture-sensitive environment. No junior profile, broad applicant pool, or administrative-only background is suitable for this opening.

The employer also notes that some roles require more than a standard title because the work sits between founder and system, concept and market, message and meaning, and what exists versus what still needs to be built.