International Lead Generation Manager

Company Overview

Global TV Experts works with rapidly expanding online brands that advertise on television and care about measurable business returns rather than ad aesthetics. The company operates in more than 50 countries and serves businesses in sectors such as online gaming, online-first retail, and travel and tourism. With team members based in the UK, Canada, East Africa, New Zealand, and the US, it operates as a globally distributed, lean business that focuses its efforts where it can create the most impact.

Role Summary

This position sits at the top of the sales pipeline and is responsible for creating new business opportunities for the senior team to advance and close. The role requires thoughtful, high-quality outreach rather than mass messaging, with an emphasis on targeting the right prospects, identifying timely reasons to connect, and crafting messages that encourage responses.

Beyond direct outreach, the role also involves building repeatable lead-generation systems by identifying where target customers spend their attention and developing ways to keep the company visible through content, presence, selected events, and channels that competitors may overlook. The goal is to make outreach more effective by creating familiarity before contact is made.

Key Responsibilities

• Generate qualified business leads and hand them over to the senior team for progression and closing.
• Run cold outreach campaigns through email, LinkedIn, and phone calls as a central part of the job.
• Create prospecting approaches that are targeted, relevant, and likely to produce real conversations.
• Go beyond one-off outreach by designing systems that improve visibility and repeatability in lead generation.
• Identify the channels, events, and content opportunities where target customers are most likely to notice the brand.
• Build familiarity with potential customers so outreach has a stronger chance of converting into interest.

Candidate Profile

The company is open to candidates at different stages of their career, from around two years of experience to around ten years, with greater emphasis on how they think and work than on tenure alone. Experience in television or media is not required. The ideal person brings original ideas, enjoys testing new approaches, and has previously created something that worked in practice, such as an audience, channel, campaign, or process. They should be commercially minded and understand that activity only matters when it becomes a lead the team can close.

This role suits someone who enjoys autonomy, fast execution, and the freedom to try new ideas. It may not be a fit for someone who depends on a large brand name, a full marketing function, or a steady stream of inbound leads.

Compensation and Engagement

The package includes a competitive base salary aligned with experience, along with performance-linked rewards based on the leads generated and converted by the team. The role is presented as remote with an international remit.

Application Note

Instead of a standard cover letter, applicants are asked to share one idea they would test in their first month to make an unfamiliar brand relevant to a prospective customer, along with how they would continue the follow-up.

Additional Information

Location is not a constraint for this role, and strong candidates from anywhere in the world may be considered.