Creative Lead

About the company

JK Tools is a founder-led industrial supply business that is growing quickly and powers well-known brands such as Empire Abrasives. The company supports tradespeople, manufacturers, and small businesses nationwide with dependable abrasives, tools, and industrial supplies that are shipped quickly and backed by strong service.

The business is in an expansion phase and is building with a long-term purpose. Its vision is to become home to the largest catalog of industrial supply brands for small businesses in the United States over the next decade.

About the role

This opportunity is for a Creative Lead who will shape brand direction, strengthen visual identity, and create a repeatable creative system across the company’s portfolio. The role offers ownership across multiple brands, the chance to modernize an established brand, and the opportunity to help build new product lines from the start. It is suited to an experienced Senior Designer ready to step into a broader creative leadership position.

Responsibilities

• Own creative direction and brand identity across JK Tools and its product lines, including visual systems, packaging, website assets, and digital touchpoints.
• Create and maintain practical brand standards covering both visual and verbal elements so that branding stays consistent across websites, marketplaces such as Amazon, eBay, and Zoro, packaging, advertising, and partner channels.
• Carry out hands-on design work when needed, including small layout adjustments, packaging revisions, image refinements, and production-ready file edits.
• Lead, coach, and grow the creative team, including designers, photographers, and video editors, while also recruiting and onboarding contractors as the brand family expands.
• Design and improve creative processes from briefing through review and final approval to raise quality, cut down on revision loops, and make production timelines more predictable.
• Improve brand storytelling and tone across product pages, packaging copy, ads, social media captions, and campaign materials.

Requirements

• At least 6 years of experience in creative direction, brand design, or a similar role within eCommerce, retail, or consumer goods.
• A portfolio that shows strong work in brand identity, packaging, digital creative, and multi-channel design.
• Ability to both guide strategy and execute work directly, including high-level concepting and detailed design refinements.
• Experience managing designers, photographers, video editors, and external creative partners.
• Comfort working with marketplace creative standards and requirements for platforms such as Amazon, eBay, Walmart, and Zoro.
• Strong brand voice judgment, clear copy sense, and a storytelling style focused on the consumer.
• Highly organized, with experience creating structured and efficient creative workflows.
• Additional advantage if you have worked with Figma, Adobe Creative Suite, ClickUp, or product photography direction.

Benefits

• Remote work arrangement
• Health, dental, and vision coverage
• 401(k) plan with company match
• Paid leave and company holidays
• Potential bonus opportunity after 1 year
• Chance to build a creative department from the ground up and influence several brands

Why join us

You will not be inheriting layers of approvals or a rigid playbook. Instead, you will work directly with leadership and have the freedom to shape how the brands look, feel, and present themselves across every channel. The environment is fast-moving, initiative is valued, and ownership is expected from the start. If you want to create something meaningful, elevate multiple brands through your creative leadership, and see your work have immediate impact, this role may be a strong fit.

Core values

• Own it: take initiative and follow through.
• Growth mindset: stay curious and keep improving.
• Problem solver: bring clarity and move work forward.
• No jerks: work with respect and integrity.

Equal employment opportunity

JK Tools is an equal opportunity employer and is committed to a diverse, inclusive, and respectful workplace. All qualified applicants will be considered without regard to race, religion, gender identity, sexual orientation, age, disability, or veteran status.