Brand Manager

Role purpose

This position is focused on shaping and delivering the brand direction for a prominent automotive name across the GCC. The Brand Manager will own brand strategy, marketing execution, and customer engagement initiatives, with the aim of strengthening awareness, expanding market reach, bringing in new customers, and supporting sustained brand growth. All activities must remain aligned with manufacturer expectations and regional business priorities.

The ideal candidate brings a strong track record in automotive brand leadership, ideally with experience handling Chinese automotive marques in the Middle East. A solid grasp of consumer behavior, digital promotion, dealership-level marketing, and automotive retail operations is essential.

Brand strategy and growth

Build and implement clear brand plans that support business goals and comply with brand guidelines.

Position the brand effectively in a highly competitive market and create differentiation that supports growth.

Spot expansion opportunities and launch initiatives that improve visibility, market share, and audience engagement.

Track industry shifts, competitor moves, and customer feedback to continuously sharpen the strategy.

Marketing and communications

Design and run integrated marketing programs across digital, social, traditional, event-based, and dealership channels.

Maintain a consistent brand voice, identity, and customer experience across every touchpoint.

Oversee vehicle launches, promotional drives, and seasonal campaigns from planning through execution.

Partner with internal marketing teams to adapt regional campaigns for local markets.

Digital marketing and customer acquisition

Lead digital efforts covering paid media, search optimization, search advertising, social channels, influencer collaborations, and lead-generation activity.

Improve customer acquisition efficiency while maximizing marketing return on investment.

Review website performance, online lead-to-sale movement, and the broader digital journey to identify improvement areas.

Product and market planning

Work closely with sales teams to support new model launches and commercial targets.

Study market demand, consumer preferences, and competitor product ranges to inform planning.

Recommend product positioning and pricing approaches that support market performance.

Budget management

Prepare and manage annual marketing budgets.

Allocate resources effectively and ensure spending delivers measurable business value.

Monitor campaign outcomes and prepare reports for leadership review.

Agency and stakeholder management

Handle relationships with creative agencies, media partners, event agencies, and outside vendors.

Collaborate with sales, aftersales, CRM, digital, and dealer network stakeholders to keep execution aligned.

Coordinate with OEM representatives to secure approvals and maintain brand-standard compliance.

Performance and reporting

Set key performance indicators for brand health and marketing performance.

Assess campaign results and customer engagement data to guide future actions.

Deliver regular updates and strategic recommendations to senior leadership.

Qualifications

A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related field is required. An MBA or a marketing-focused specialization is preferred, and professional digital marketing certifications are an added advantage.

Experience requirements

Applicants should bring 7 to 12 years of experience in marketing and brand management, including at least 3 to 5 years specifically in automotive brand management. The background should include handling vehicle launches and OEM-led marketing programs, along with a strong understanding of automotive retail operations.

Additional strengths include prior work with Chinese automotive brands, experience in the GCC or wider Middle East region, exposure to dealership and distributor networks, and experience supporting premium or rapidly expanding automotive brands.

Core competencies

The role calls for a mix of strategic, marketing, leadership, analytical, and personal strengths. The successful candidate should be commercially aware, creative, results-driven, adaptable, and comfortable working in fast-changing markets.