Visual Merchandising Specialist

Role overview

This position sits within the Marketing function for QDFC and focuses on shaping engaging in-store and window presentations across all QDF outlets. The objective is to build visual concepts that draw customer attention, support the brand strategy, and contribute to higher sales performance.

Key accountabilities

• Roll out seasonal updates in line with brand direction, including dressing mannequins, adding new backdrops, and refreshing window and in-store artwork to present new collections and current trends.
• Prepare and share implementation reports with QDF leadership and the relevant brands after each rollout.
• Deliver daily, weekly, and monthly promotional signage for the core and fashion stores across QDF.
• Coordinate with external vendors to produce and install new window backdrops, and support the team with the setup and removal of visual displays in stores and windows.
• Partner with the buying and marketing teams to submit the monthly promotion list and ensure collateral is produced and installed on time.
• Refresh travel allowance signage and marketing materials so passengers receive accurate guidance on allowances and products for their destination.
• Display new merchandise across all QDF locations and support kiosk or store launches to ensure products are presented appropriately.
• Arrange and track all marketing communications and collateral across the airport by working with creative coordinators and external suppliers to maintain strong presentation standards.
• Place orders for eye-level and buy-level acrylic materials for all QDF stores to highlight promotions and support product pricing activity.
• Source visual merchandising props for seasonal and calendar-based events, and store them properly at the distribution centre.
• Carry out regular visits to landside stores to confirm that visual merchandising standards remain consistently high.
• Provide photographs of stores, products, and implementations to QDF management, brands, buyers, and other stakeholders as needed.
• Develop visual merchandising packs that explain layout principles, dressing standards, and signage requirements to ensure consistency and awareness across the business.
• Guide, energize, and support the team so displays are completed within tight deadlines, while also setting annual goals and carrying out development reviews.
• Collect feedback from store managers, colleagues, sales assistants, and customers, then recommend improvements based on the visual effect of the displays.
• Carry out additional duties assigned by the Head of Department that are related to this role.

Qualifications and experience

• A high school qualification, vocational qualification, diploma, or equivalent with at least 5 years of relevant experience is required; alternatively, a bachelor’s degree or equivalent with at least 4 years of relevant experience is acceptable.
• Hands-on experience in visual merchandising is essential.
• A qualification in a design-related field is preferred.
• Prior experience in visual merchandising within the travel retail sector is required.
• Working knowledge of graphic software is needed.

About the employer

Qatar Airways Group is a fast-growing international organization made up of multiple businesses working together to deliver excellence. It emphasizes ambition, innovation, and the opportunity to contribute to a global team building memorable customer experiences and behind-the-scenes solutions.

Additional information

• Reference number: 234416
• Location: Qatar - Doha
• Job family: Corporate & Commercial
• Closing date: 2026-07-19