Social Media Manager (LinkedIn)

About the role

This position sits within a B2B marketing environment serving leading technology clients. The team brings together strategy, data, creative, media, client services, sales activation, and shared services to solve complex problems and turn them into clear, practical solutions. The right person will be naturally curious, comfortable working across integrated teams, and interested in helping clients move audiences from awareness to conversion through social media.

Role overview

You will act as the main social media specialist for the account, helping plan and deliver both organic and paid social campaigns. The role involves community engagement, influencer interaction, content management aligned to communication goals, and regular reporting with insights and recommendations. You should also be confident presenting to clients and collaborating with colleagues at different seniority levels.

Key responsibilities

• Partner with media and client service teams to create material that supports new business pitches.
• Help develop and sell new social media offerings to client teams.
• Review client and internal briefs and turn them into social media plans that meet or exceed agreed goals.
• Maintain day-to-day communication with clients and internal stakeholders so briefs and deadlines are handled accurately and on time.
• Join in-person and virtual meetings with both prospective and current clients, and lead presentations of social media proposals.
• Run social media workshops for clients in both online and face-to-face formats.
• Plan organic and paid social campaigns and projects across multiple platforms.
• Launch, manage, and improve different forms of paid social activity.
• Review and approve creative assets.
• Manage and schedule content.
• Monitor spend and revenue linked to social platforms.
• Recommend and apply improvements to campaigns and projects to raise performance.
• Identify campaign issues, propose solutions, and communicate recommendations to the internal team.
• Track, analyse, and report on campaign and project performance on a regular basis.
• Share findings, insights, and recommendations with both internal teams and clients.
• Keep up with trends, tools, and best practices to help shape wider social media strategy.
• Support and mentor junior team members by delegating work, reviewing output, and giving feedback.

Requirements

• Strong communication and project management ability, with confidence when presenting.
• Capability to prioritise several workstreams at once and escalate issues where needed.
• Calm, steady approach when working under pressure.
• Outcome-focused mindset with strong analytical ability to extract useful insights from data.
• Hands-on experience with social media tools and platforms.
• Working knowledge of Microsoft PowerPoint and Excel.
• Deep understanding of LinkedIn and Meta.
• Excellent attention to detail and strong multitasking skills.
• Ability to write persuasive short-form copy.
• 2–3 years of experience running social media campaigns and projects, ideally in an agency and B2B setting.
• Practical experience across various social platforms in a professional environment.
• Experience planning and executing both organic and paid social campaigns.
• Experience with paid social delivery, including setup, optimisation, budget control, and KPI-based reporting.
• Ability to adapt post copy, tone, and style for different audiences.
• Experience measuring social performance and interpreting metrics.
• Strong Excel skills.
• Exposure to other paid media disciplines is an advantage.

Perks and benefits

• Generous holiday allowance and plenty of paid time off.
• Office shutdown between Christmas and New Year.
• Private medical cover and dental insurance.
• Group income protection.
• Salary sacrifice pension arrangement.
• Weekly access to well-being coaching or counselling sessions.
• Financial wellness support.
• Parental leave with 12 weeks of full pay for primary carers, plus an additional 12 weeks at 50% pay.
• Discount and cashback portal, plus a cycle-to-work scheme.
• Sustainable Future Giving initiative focused on planting trees, tracking impact, and reducing emissions.

Additional information

The employer encourages applications even if candidates do not meet every requirement, and values potential, mindset, and character alongside experience. Applications are welcomed from people of all backgrounds, and accommodation can be provided during the hiring process if needed. Employees are expected to stay current with information security training, relevant policies, and contractual company policies. For management roles, this also includes ensuring team members complete required training and follow company policies.