Senior Graphic Designer

Role Overview

This position is focused on shaping strong visual communication and brand storytelling across customer-facing channels for growth brands such as Chicken Tikka, Wimpy, and Malak Al Tawouk across the UAE, Kuwait, and Saudi Arabia. The designer will help build each brand through creative work that is polished, consistent, and culturally appropriate for the target markets. The role covers everyday design requests as well as larger campaign work across digital, restaurant, and delivery platforms.

Scope

Coverage includes Kuwait and the UAE.

Key Responsibilities

• Create polished visual assets for digital, social, print, packaging, and in-store communications while staying aligned with brand standards.
• Turn campaign briefs into engaging design outputs that connect with local audiences.
• Partner with the marketing team and outside agencies to support end-to-end campaigns and seasonal initiatives.
• Adapt regional campaign materials for local execution in Kuwait and the UAE.
• Produce restaurant-level collaterals such as menus, posters, tent cards, point-of-sale items, and tray liners.
• Contribute to content and visual development for delivery aggregators, including banners, offers, and interface visuals.
• Maintain a consistent brand look and feel across all channels and formats.
• Stay current on design trends and market-specific cultural cues to keep creative work relevant.
• Organize, update, and manage visual asset libraries for both brands.

Leadership Expectations

• Apply structured creative problem-solving.
• Take ownership of deliverables and timelines.
• Work effectively with cross-functional teams.
• Maintain a strong eye for detail and brand discipline.

Policies and Procedures

• Work strictly within the brand identity rules established by the brand teams.
• Follow internal creative review and marketing approval processes.
• Handle all assets according to Americana’s brand security and confidentiality standards.

Job Context and Key Challenges

• Delivering high-quality design with very short turnaround times, especially for local store marketing and promotions.
• Keeping two distinct brands visually consistent without blending their identities.
• Reworking brand assets for different sizes, languages, and platforms, including Arabic and English.
• Meeting demanding deadlines and campaign schedules while working with limited resources.

Working Relationships

Internal: Marketing team on a daily basis; Operations when in-store visuals are needed; Procurement and print vendors frequently.

External: Freelancers and content creators as required; creative agencies for campaign coordination.

Decision-Making Authority

• Works within campaign and brand frameworks approved by the Marketing Manager.
• Makes day-to-day creative choices independently based on the brief, while escalating major visual direction decisions when needed.

Experience, Skills and Qualifications

Applicants should have 4 to 6 years of graphic design experience, preferably in food and beverage, retail, or agency environments. Strong command of Adobe Creative Suite is expected, especially Photoshop, Illustrator, and InDesign; experience with After Effects is an added advantage. The role also calls for solid digital design ability for social media, delivery platforms, and e-commerce, along with practical knowledge of print production.

Success in this role requires creativity with cultural sensitivity, strong organization, attention to detail, and the ability to manage time effectively. A collaborative working style is important, and Arabic language skills would be beneficial.

Competencies

• Brand ownership and guardianship
• Visual communication
• Creative thinking and innovation
• Campaign delivery
• Adaptability
• Team collaboration
• Digital content design
• Accuracy under pressure

Additional Information

This role supports both everyday creative production and larger marketing campaigns across digital, in-store, and delivery channels. The candidate must be comfortable balancing multiple brands, market adaptations, and tight turnaround expectations.