PR & Marketing Specialist

About Avey

Avey is a deep-tech company using artificial intelligence to reimagine healthcare and help improve lives around the world. The company’s purpose is to help unlock the full value of clinical care and make every healthcare experience more positive and seamless.

Avey is seeking motivated, diligent professionals who want to contribute to a mission that can create meaningful, real-world impact.

Role Overview

As Avey’s Public Relations and Marketing Specialist, you will help define how the company is presented to the public, strengthen its brand reputation, and deliver high-impact marketing initiatives. This position combines strategic communications with hands-on campaign execution, requiring strong relationship management, compelling brand messaging, and a data-informed approach to marketing. You will create fresh communication ideas, lead content-driven initiatives, and represent the company at industry events to build awareness and visibility. The right candidate will be imaginative, commercially aware, and comfortable working in the fast-moving healthcare and technology space.

The final title for the position may be adjusted depending on the selected candidate’s background, expertise, and scope of contribution within the organization.

Responsibilities

• Protect and enhance Avey’s public reputation by building productive connections with media outlets, event coordinators, academic organizations, and business collaborators.
• Plan and deliver integrated public relations and marketing initiatives that support the company’s mission and goals.
• Write polished, brand-aligned materials such as press releases, articles, speeches, social posts, and promotional content.
• Research market dynamics, audience behavior, and emerging opportunities to shape campaign direction.
• Design inventive campaigns across multiple channels using current industry approaches and technologies.
• Prepare and oversee media plans, with particular emphasis on social and digital platforms.
• Work with the design team to brief creative assets for both online and offline marketing efforts, ensuring the outputs are engaging and conversion-focused.
• Manage Avey’s social media growth across LinkedIn, Instagram, Twitter/X, TikTok, and Snapchat, adapting content to suit each platform.
• Track campaign results, review which visuals and tactics perform best, and use insights to improve engagement and conversions.
• Represent the company at conferences, conventions, and public-facing events to increase visibility and create partnership opportunities.
• Maintain consistent messaging and ensure all PR activity follows professional standards and ethical practices.
• Provide regular updates on campaign outcomes, public relations progress, and major initiatives.

Requirements

• Outstanding academic achievement is important; candidates with strong grades, university honours, scholarships, Dean’s List recognition, or top-ranking results will be preferred.
• A minimum of 5 years of experience in public relations, marketing, or a similar role, preferably in healthcare, technology, or innovation-led organizations.
• Excellent English communication skills, both written and spoken; Arabic proficiency is beneficial.
• Strong storytelling ability with a natural talent for creating engaging brand narratives.
• Good understanding of consumer behavior, market trends, and media planning principles.
• Experience handling several priorities at once while meeting tight deadlines in a fast-paced, startup-style environment.
• Comfort using social media management platforms, analytics tools, and digital campaign optimization methods.
• Well-developed organizational skills, strong attention to detail, and the ability to work independently.
• A practical, solution-oriented mindset with strong problem-solving capabilities.
• Interpersonal strengths that help build trust and collaboration.
• A creative, light-hearted attitude and the ability to turn fresh ideas into practical outputs.

Additional Information

Avey is an equal opportunity employer and welcomes candidates from all backgrounds.

This job description is not final and may be updated as the company’s needs change over time.