Marketing Manager

Overview

This is a ground-floor opportunity with a startup that is building two products from the beginning: one aimed at consumers and the other designed for business clients. The role calls for a marketing leader who can define the go-to-market approach, establish the brand, bring in customers, and set up repeatable growth systems from day one.

You will own marketing for both products and combine strategic planning with hands-on execution. The work will cover brand building, campaign development, demand generation, sales support, content creation, user acquisition for the consumer product, and continuous improvement through testing and analytics. The position reports to the President/Chief Revenue Officer and partners closely with Product and Development leadership.

The company expects to establish a physical office in the west part of the Greater Toronto Area, and hybrid or remote arrangements can be discussed. The selected candidate must be based in the Greater Toronto Area.

Key Responsibilities

In this role, you will create the early identity for both businesses by developing names, logos, taglines, colour palettes, brand templates, merchandise, teaser campaigns, and online presence.

You will also design marketing plans and execution roadmaps, including budget suggestions, for both products.

Content creation will be a major part of the job, including teaser landing pages, blog content, social media assets, and sales enablement materials such as explainer videos, presentation decks, and demo scripts.

You will identify relevant conferences and industry events, coordinate participation, and represent the company at those events, including required travel.

Additional responsibilities include improving search visibility through SEO, publishing blog content, managing social channels, monitoring KPIs on a daily and weekly basis, running A/B tests on ad creatives, and analyzing onboarding funnels to improve conversion.

For the consumer-facing product, you will also help grow and moderate online communities such as Reddit, Discord, and newsletters to strengthen retention and engagement.

Qualifications

The company is looking for someone with 3–5+ years of hands-on full-stack marketing experience, ideally in a fast-moving technology setting. Startup experience is required. Background across both B2C and B2B is preferred, though especially strong B2C growth marketers may be prioritized.

Applicants should be comfortable using tools such as Google Analytics, CRM systems, email marketing platforms, and paid advertising dashboards.

The ideal candidate is analytical, collaborative, inventive, highly focused on execution, and comfortable experimenting quickly in uncertain environments. You should be able to work independently, manage internal or external contributors when needed, and adapt quickly as priorities evolve.

Additional Information

This role is best suited to an entrepreneurial marketer who enjoys building marketing systems from scratch, working at startup speed, and having direct influence on business strategy and product growth.

Work location is in the Greater Toronto Area, Canada, with the expectation of being based in the GTA. A physical office is planned for the west side of the GTA, and flexible work arrangements may be discussed.