Integrated Media Planner

Role overview

22squared is hiring an Integrated Media Planner to support the creation and day-to-day management of integrated media plans and media buys across offline and digital channels.

What you will do

• Work with senior media leaders, strategy, account management, and clients to define campaign objectives and media approaches.
• Use media research platforms and audience data to shape recommendations, including demographic insights, reach and frequency, audience mix and coverage, and market trends.
• Create digital RFPs, respond to vendor queries, assess submitted proposals, and prepare final recommendations.
• Discuss and negotiate with media partners to make the best use of allocated budgets in support of marketing and sales goals.
• Build and update media plans and related records, secure approvals, and help manage media budgets.
• Present plan recommendations to senior media stakeholders, strategy, account management, and clients, then revise plans based on feedback.
• Handle the daily coordination of the media product, including meetings and communication of approved plans to media buyers.
• Prepare measurement and performance reporting using documented frameworks to compare results with campaign goals.
• Support client billing by working with cross-functional teams to ensure invoices are accurate, timely, and complete.
• Guide and mentor junior team members on daily work to help build their knowledge and strengthen your own leadership skills.

What you need

• Ability to interpret complex data sets such as audience, sales, market, media mix, and competitive reports to inform offline and digital planning.
• Current understanding of the media ecosystem, marketing fundamentals, and planning and buying practices across traditional and digital channels.
• Hands-on experience with third-party ad servers, with CM360 preferred.
• Strong grasp of media performance metrics across the full marketing funnel.
• Confidence in building persuasive recommendations and presenting them clearly to clients.
• Ability to think strategically across channels such as TV, display, mobile, search, and social.
• 2 to 3 years of experience in online and offline media planning.
• Bachelor’s degree, preferably in advertising, marketing, or a related discipline.
• Excellent negotiation and communication abilities.
• Strong quantitative and analytical capability.
• Good time management, organization, and attention to detail.
• Comfort working in a team environment and stepping into a leadership role when needed.
• Practical experience with tools such as comScore, cross-tabulation platforms like MRI or Simmons, MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive intelligence tools like Kantar/Media or Nielsen AdIntel, and reach/frequency estimators.
• Proficiency in Microsoft Excel and PowerPoint, plus Google Sheets and Slides; Mac and Keynote skills are a plus.
• Ability to stay productive in a hybrid-style environment with self-direction, ownership, and resourcefulness.

Additional information

This position is based in the Atlanta Metropolitan Area and is a full-time onsite role.

No stipend or salary amount was provided in the source.

No specific opening count, start date, or application deadline was mentioned.