Growth Marketing Specialist

Role Overview

This position is focused on accelerating growth for international products through market research, localized creative strategy, and performance-led campaign execution. The role calls for someone who can help take a product from an early launch stage to meaningful market traction while adapting messaging and user experience to fit local audiences.

Responsibilities

• Study overseas markets in depth to understand local conditions, customer segments, and buying patterns, then translate those insights into effective localization strategies.
• Lead the creative direction for high-quality copywriting and UI localization so the product experience aligns with cultural, linguistic, and religious expectations in each market.
• Plan and run marketing initiatives across different stages of the product lifecycle, with an emphasis on launch growth and early traction.
• Design and execute campaigns across multiple acquisition channels, using organic loops, viral mechanics, and resource-efficient tactics to support zero-to-one launches.
• Track acquisition funnels and campaign performance on an ongoing basis, using data to refine growth efforts.
• Keep awareness of app store rules, copyright requirements, and market-specific regulatory considerations to ensure compliant execution.

Requirements

• About 3 years of experience in global growth marketing or product operations, ideally within social, AI, or pan-entertainment technology.
• A demonstrated record of launching a product successfully from early stage to initial market traction.
• Strong creative judgment, with a good sense of visual taste, internet culture, and current digital trends.
• Excellent copywriting and storytelling abilities.
• Prior connections with local media outlets or KOL/influencer communities are highly advantageous.
• Comfort working with metrics, funnel analysis, and performance optimization to improve acquisition results.
• Fully bilingual in English and Chinese, with strong written and spoken communication in both languages.
• Able to collaborate effectively with cross-regional teams in a fast-paced environment.

Additional Information

This role is based in Singapore and is an onsite full-time position.