Content Coordinator

Role overview

H&M is hiring a Content Coordinator in Bengaluru to oversee CRM and channel content operations, maintain accuracy in automation tools, and safeguard the quality of copy across touchpoints. The position involves writing, translating, checking, and validating content updates, as well as coordinating the rollout of paid media and in-store materials across markets. You will work closely with production hubs, media agencies, and store teams to keep execution aligned, timely, and effective.

Core responsibilities

• Coordinate content across CRM channels such as email, push notifications, and where relevant SMS and WhatsApp, along with local owned social channels and marketplaces when needed.
• Manage marketing copy by drafting tactical text, arranging translations, and checking translated content for accuracy across channels.
• Stay closely aligned with the local customer communications calendar so you can anticipate creative and production needs for paid media and store messaging.
• Keep up to date with global channel playbooks, media ad specifications, and store communication formats.
• Prepare and coordinate media asset briefs with the local media agency, regional production hub, and local content editor.
• Understand the global store communication approach, including placement rules and guidelines for printed assets and digital screens.
• Prepare and coordinate POS asset needs with the regional production hub, NCG team, and local content editor.

What the role requires

• At least 3 years of experience in content management, copy editing, and proofreading, ideally in the fashion sector.
• Previous experience handling content for media platforms.
• Strong organizational ability and the capacity to manage multiple tasks at the same time.
• Excellent language and communication skills.
• Comfort and proficiency with creative and office software tools.
• Solid knowledge of paid media formats and assets such as TV, OOH, OLV, display, social, and print.
• Good understanding of printed retail communication formats and in-store messaging.
• Awareness of the local media environment and how media agencies operate.

About H&M Group

H&M Group is an international company made up of strong fashion brands and ventures. The company aims to show that exceptional design, affordable pricing, and sustainable solutions can go hand in hand. Its customers are central to every decision, and the organization is driven by the goal of making fashion accessible to more people.

The group is built on the energy and commitment of thousands of colleagues who share a common culture and values. Together, they work to help move the fashion industry toward a more inclusive and sustainable future.

Why you may enjoy working here

• Eligible employees receive a 25% discount on H&M Group brands, including H&M, COS, Monki, Weekday, Arket, and & Other Stories.
• The workplace is inclusive and encourages authenticity at work.
• The company offers attractive employee benefits and broad development opportunities across the globe.

Additional information

This is a full-time position based onsite in Bengaluru, Karnataka, India. Applications must be submitted in English, and the final date to apply is May 24, 2026. Applications are accepted only through the company career page due to data policies.