Business Development Manager

About the Company

Lyra Health provides workplace mental health solutions to employers and serves more than 20 million people worldwide. The organization has supported 13 million mental health care sessions, produced over 20 peer-reviewed research studies, and achieved strong results in access, clinical effectiveness, and cost efficiency. Its integrated platform, Lyra Empower, combines AI-powered technology with high-quality care to improve how people access mental health support.

Role Summary

The Business Development Manager for Market Growth will lead Lyra’s expansion in Singapore’s Employee Assistance Program and corporate wellness market. This role is focused on increasing market share, shaping local go-to-market direction, winning enterprise business, and growing reach across SME and retail segments.

The position requires managing complex sales cycles, developing partnerships with global benefits brokers, and aligning Lyra’s offerings with Singapore’s Tripartite guidance on mental health. The role is based onsite in Singapore and requires flexibility to work outside regular hours to coordinate with teams across different time zones.

Key Responsibilities

• Build and execute the Singapore market growth plan and local go-to-market strategy.
• Analyze the market continuously to identify whitespace, competitor gaps, and new opportunities in corporate wellness.
• Adapt Lyra’s EAP and wellbeing messaging so it fits local business culture and addresses mental health stigma in the Asian workplace.
• Own annual sales planning, revenue goals, and strategy adjustments using data-backed insights.
• Source and close enterprise EAP opportunities with multinational companies, large local enterprises, and government-linked companies.
• Advise senior stakeholders such as CHROs, Total Rewards leaders, and procurement teams on business value, clinical outcomes, and return on investment.
• Manage the full sales process, including RFPs, RFIs, pricing discussions, and customized solution presentations.
• Create and grow partnerships with employee benefits brokers and local health insurance intermediaries.
• Train and motivate broker partners so they understand and actively promote Lyra’s value proposition.
• Drive adoption of simple, scalable EAP and wellbeing packages for SMEs and retail businesses.
• Commercialize learning and development offerings such as manager mental health training, resilience sessions, and psychological first-aid programs.
• Support handover of closed deals to Client Success while staying involved as executive sponsor for key accounts to support renewals and expansion.
• Represent Lyra at industry events and forums in Singapore.
• Stay current on Ministry of Manpower and Workplace Safety and Health Council expectations related to workplace mental health.

Requirements

• At least 5-8+ years of experience in B2B business development, enterprise sales, or strategic partnerships in Singapore.
• Strong understanding of employee benefits, healthcare, HR tech, or EAP markets in Singapore.
• Existing, active relationships with employee benefits consultants and insurance brokers in the region.
• Proven ability to manage long enterprise sales cycles lasting 6-12 months and negotiate high-value contracts.
• Comfort working in a role that may require flexible hours to support international collaboration.
• Helpful exposure to regional data privacy rules such as Singapore PDPA, especially in healthcare or employee-data contexts.
• Experience scaling a technology-enabled healthcare or wellness solution in a new market is preferred.

Additional Information

This role is designed to help Lyra grow its presence in Singapore through direct sales, broker partnerships, and SME-focused offerings. Key performance measures include new recurring revenue from enterprise and retail EAP clients, the share of qualified opportunities generated through partner channels, growth in the number of covered corporate lives, and improvements in sales cycle speed.

Lyra Health is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex including pregnancy, national origin, age, disability, genetic information, or any other protected category.

By applying, candidates acknowledge that their personal information will be handled according to Lyra Health’s workforce privacy notice. Information such as name, email address, gender identity, employment details, and phone number may be collected to evaluate candidacy. In some regions, optional sensitive information such as race, ethnicity, and sexual orientation may also be collected for diversity and inclusion purposes, subject to applicable law and consent. Data retention, access, deletion, correction, restriction, portability, and other privacy rights may apply depending on location. For privacy-rights requests outside the United States, candidates may contact the company’s data protection email address.

Artificial intelligence tools may be used to assist parts of the hiring process, such as application review, resume analysis, interview summaries, or response assessment. These tools support recruitment but do not replace human judgment, and final hiring decisions are made by people.

Key Performance Indicators

• Annual recurring revenue from new enterprise and retail EAP clients.
• Share of qualified pipeline sourced through brokers and partners.
• Increase in active corporate lives covered under Lyra’s programs in Singapore.
• Shortening of the average sales cycle through better targeting and stronger market fit.