Area Sales Manager - Robotics (MISSO)

About the Company

Meril is focused on improving healthcare outcomes through innovation. Its MISSO range uses advanced robotic technology built to support greater precision, better efficiency, and stronger clinical results.

Role Overview

This position is centered on expanding Meril’s surgical robotics business by managing the full sales cycle for high-value capital equipment. The role involves working with hospital leaders, encouraging surgeon adoption, and presenting MISSO robotics as a strong choice in a competitive market.

The opportunity requires a solid understanding of the clinical environment, a strategic approach to selling, and genuine enthusiasm for breakthrough medtech solutions.

Locations

Openings are available in Mumbai, Ahmedabad, Bangalore, and Hyderabad.

Responsibilities

• Develop and maintain a healthy pipeline across hospitals, ambulatory surgery centers, and orthopedic clinics.
• Handle long sales cycles while also converting near-term opportunities.
• Work closely with the Joints Product Team to adapt sales discussions to procedural needs such as total knee, hip, and revision surgeries.
• Shape solution messaging around each surgeon’s clinical preferences and working style.
• Lead commercial negotiations for robotic systems, including outright purchase, lease arrangements, and service-based contracts.
• Support buying decisions with clear ROI arguments and evidence of clinical value.
• Present compelling business cases to hospital decision-makers across financial, operational, and clinical angles.
• Act as a consultative partner on how robotics can improve efficiency and patient outcomes.
• Use clinical studies, published research, and health economics tools to strengthen the sales narrative.
• Explain the advantages of MISSO robotics compared with competitors such as Stryker, Medtronic, and Globus Medical.
• Coordinate with clinical demo and education teams for surgeon demonstrations, cadaver labs, and evaluation trials.
• Build strong customer engagement through hands-on product experiences.
• Track competitor moves, market developments, and buying patterns, and share insights to guide commercial strategy.

Requirements

• A bachelor’s degree in Business, Life Sciences, Biomedical Engineering, or a similar discipline.
• At least 3 years of proven capital equipment sales experience in medical devices, ideally within robotics, imaging, or surgical platforms.
• A history of consistently achieving or exceeding targets in complex, multi-stakeholder sales environments.
• Strong people skills, with the ability to present ideas clearly and sell solutions in a persuasive way.
• An MBA or other advanced qualification is preferred.
• A pre-existing network among orthopedic surgeons and hospital procurement stakeholders is preferred.

Additional Information

Preferred background: capital equipment sales.