Social Media Manager

Company Overview

IMAMOM is a startup built around parenting support, designed to make family outings more convenient and comfortable for parents with babies. It introduced India’s first dedicated Baby Café & Lounge at HILITE Mall, Calicut, with safe baby food, hygienic diaper-changing facilities, and comfortable feeding areas for families.

In the last four years, the company has developed into a trusted parenting ecosystem. Its offerings include workshops, lactation counselling, early nutrition support, and curated baby products. Through its sub-brand, Tender Nutrition, the business has also entered baby food manufacturing.

Role Summary

This is a full-time, on-site position based in Kozhikode for a Social Media Manager. The role is focused on building IMAMOM’s online visibility and helping drive sales through content creation, Shopify operations, and direct customer engagement. It is a practical, execution-heavy role for someone who can manage both creative and operational work.

Key Responsibilities

• Plan, film, and edit reels, promotional clips, workshop coverage, and product-focused content.
• Document activities across IMAMOM’s Baby Lounge, Café, workshops, products, and Tender Nutrition.
• Maintain and follow a regular content calendar.
• Produce creative assets that stay aligned with the brand’s look and voice.
• Update and manage the Shopify store, including product listings, pricing, descriptions, and images.
• Coordinate stock changes and keep inventory information current.
• Track online orders and support timely fulfillment.
• Suggest promotions and sales ideas to improve online performance.
• Manage Instagram, YouTube, and other social channels.
• Publish content consistently and work to increase engagement.
• Reply to comments and direct messages.
• Build stronger interaction with the parenting audience.
• Handle queries received through WhatsApp and social platforms.
• Follow up on leads related to workshops and products.
• Support lead conversion into confirmed purchases.
• Execute campaigns for workshops, products, the café, and events.
• Run and track Meta Ads when required.

Requirements

• Strong hands-on ability in social media marketing and social media optimization.
• Good understanding of social media analytics and related tools.
• Prior experience managing and growing social media accounts.
• Comfort working in a collaborative, team-based environment.
• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Excellent communication skills for audience interaction.
• Proficiency in English.

Additional Information

This role is entirely on-site in Kozhikode. The job is intended for someone who can actively manage both content production and online store operations, while also handling customer interactions and sales-oriented follow-up.