Sales and Retention Manager

Company Overview

Everlast Gyms is looking for a Sales & Retention Manager to help accelerate membership growth, strengthen member loyalty, and keep live member numbers rising. Reporting to the General Manager, this is a full-time leadership position where you will guide the sales effort, support the broader club team, and make sure every member receives a smooth experience from their first interaction onward. In this role, you will act as the club’s representative for sales performance, set the tone through your own example, apply effective approaches, and develop strong relationships both within the gym and in the local community.

Role Summary

This position is centered on driving sales performance, improving retention, and supporting wider club operations. You will help shape the club’s activity plan, monitor performance data, present results to management, and contribute to member engagement and business development. The role also includes hands-on involvement on reception and the gym floor, along with support for operational standards and team development.

Key Duties

• Champion the FUNDAMENTALS sales approach, while training and coaching the team so they perform at a high standard.
• Increase new member sign-ups and improve retention so the club’s active membership base continues to grow.
• Take ownership of the club activity planner, making sure campaigns and initiatives are well organised, delivered effectively, and produce strong results.
• Develop imaginative lead-generation ideas for both in-club and external activity.
• Track dashboards and KPI reports, share useful insights with the team, and help ensure performance targets are achieved.
• Grow all revenue streams, including memberships, products, and additional spend, to support profitability.
• Prepare and present monthly sales updates to the wider management team.
• Build productive relationships with local businesses and pursue #WeMoveBusinesses opportunities.
• Lead from the front on reception and across the gym floor in this member-facing position.
• Support national campaigns such as #WorkoutWednesday and #WeCommunicate.
• Offer clear, constructive feedback to colleagues to help improve development and performance.
• Assist the General Manager with operational responsibilities, including health and safety, facilities, maintenance, recruitment, and presentation standards.

What We’re Looking For

You should be genuinely enthusiastic about health, fitness, and wellbeing, and bring a strong commercial focus to the role. A background in leadership, coaching, and sales is important, along with the confidence to motivate others and deliver results. Strong communication skills, adaptability, resilience, and a proactive mindset will be essential. Flexibility is also required, as the role includes evenings, weekends, and Bank Holidays.

Candidate Profile

• Passion for health, fitness, and wellness.
• Proven leadership ability with the confidence to inspire and develop a team.
• Strong focus on sales and retention, with a results-oriented approach.
• Excellent communication and people skills, with the ability to adjust style for different audiences.
• A positive, solution-focused attitude and the ability to stay resilient under pressure.
• Ambition and motivation to grow further in leadership.
• Availability to work evenings, weekends, and Bank Holidays as required by the business.

Additional Information

Working at Frasers Group offers the chance to join an ambitious environment with significant potential and strong rewards. The role comes with access to free gym membership, discounts across Frasers Group brands, and performance-based recognition and bonus opportunities. You will also have the opportunity to gain funded training and qualifications, including Level 3 and Level 5 Management & Leadership programs, as well as deepen your fitness knowledge through product training and the possibility to deliver PT and group training.

Benefits and Recognition

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards, with winners receiving double their salary for the month.
• Recognition through Everlast Gyms Monthly Champions.
• Training support and funded qualifications, including Level 3 and Level 5 in Management & Leadership.
• Opportunities to build fitness knowledge through product training and to deliver PT and group training.

Company Principles

• Think without limits: move quickly, think boldly, and bring the team with you.
• Own it and back yourself: take responsibility for the fundamentals, your role, and the results.
• Be relevant: stay connected to our people, our partners, and the planet.