Marketing Manager

Role overview

A leading consumer goods company is looking for a Marketing Manager to support premium brand growth across Germany and the wider DACH market. This is a remote position based in Germany, and the role is best suited to someone with a strong background in brand and digital marketing, especially within premium consumer goods.

The position calls for a commercially minded marketer who can balance strategic thinking with hands-on execution, working across brand campaigns, retail activation, eCommerce, trade marketing and omnichannel initiatives.

Key responsibilities

• Manage the rollout of global brand campaigns, ensuring accurate targeting, effective optimisation and clear commercial outcomes.
• Work closely with global media colleagues to adapt strategy into executions that are locally relevant while staying true to the brand.
• Build demand through owned media, retail channels and eCommerce, with a focus on conversion and efficiency.
• Monitor media results and use performance data to improve return on investment.
• Design and execute joint trade marketing initiatives with key retail partners.
• Partner with eCommerce, retail and account teams to deliver strong digital, in-store and omnichannel activations.
• Improve performance across eCommerce and retailer platforms, including product visibility, content standards, SEO readiness and conversion.
• Lead influencer activity, partnerships and product seeding programmes.
• Oversee the brand’s presence at important consumer and trade events.
• Coordinate the deployment and optimisation of branded fixtures, point-of-sale assets and in-store setups across the DACH region.
• Ensure messaging and creative materials remain consumer-focused and are applied consistently across all touchpoints.
• Own local website delivery, including content, messaging, user experience and brand presentation.
• Share local market intelligence with global brand and product teams.
• Develop and deliver trade marketing campaigns alongside account managers and retail partners.

Candidate profile

The ideal applicant will bring at least 6 years of experience in brand marketing, ideally gained in premium consumer goods, design-led brands or global businesses. You should have a strong track record of building premium brands in market and delivering marketing initiatives that create measurable impact.

This role suits someone who is highly organised, confident managing multiple stakeholders, and comfortable working independently in a remote environment. Strong project management ability, a performance-driven mindset, and the ability to turn consumer insight into sharp execution are all important.

Fluency in English and German is required, along with solid collaboration, communication and stakeholder management skills. Experience with trade marketing, retail activation, performance marketing, events and in-store fixture projects would be an advantage.

Additional information

This is a remote full-time role based in Germany. Experience in the DACH retail and eCommerce landscape, particularly within premium or branded goods, will be especially valuable.