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Tencent

Growth Marketing Specialist

Tencent

Singapore · 정규직

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경험
3 yrs
샐러리
채용 공고
1
게시됨
1주 전
Work mode
사무실에서
Eligibility
Candidates who are fully bilingual in English and Chinese and have experience in global growth marketing or product operations, especially those with a history of taking products from zero to one, can apply.
Resume
Required to apply

Where you'll work

직무 설명

Role Overview

This position is focused on accelerating growth for international products through market research, localized creative strategy, and performance-led campaign execution. The role calls for someone who can help take a product from an early launch stage to meaningful market traction while adapting messaging and user experience to fit local audiences.

Responsibilities

  • Study overseas markets in depth to understand local conditions, customer segments, and buying patterns, then translate those insights into effective localization strategies.
  • Lead the creative direction for high-quality copywriting and UI localization so the product experience aligns with cultural, linguistic, and religious expectations in each market.
  • Plan and run marketing initiatives across different stages of the product lifecycle, with an emphasis on launch growth and early traction.
  • Design and execute campaigns across multiple acquisition channels, using organic loops, viral mechanics, and resource-efficient tactics to support zero-to-one launches.
  • Track acquisition funnels and campaign performance on an ongoing basis, using data to refine growth efforts.
  • Keep awareness of app store rules, copyright requirements, and market-specific regulatory considerations to ensure compliant execution.

Requirements

  • About 3 years of experience in global growth marketing or product operations, ideally within social, AI, or pan-entertainment technology.
  • A demonstrated record of launching a product successfully from early stage to initial market traction.
  • Strong creative judgment, with a good sense of visual taste, internet culture, and current digital trends.
  • Excellent copywriting and storytelling abilities.
  • Prior connections with local media outlets or KOL/influencer communities are highly advantageous.
  • Comfort working with metrics, funnel analysis, and performance optimization to improve acquisition results.
  • Fully bilingual in English and Chinese, with strong written and spoken communication in both languages.
  • Able to collaborate effectively with cross-regional teams in a fast-paced environment.

Additional Information

This role is based in Singapore and is an onsite full-time position.

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