Graphic Illustrator

About the Role

Xpresso Global is seeking a Graphic Designer - Illustrator to craft original visuals that strengthen brand narratives across campaigns, content, and live experiences. The position focuses on creating distinctive artwork, custom characters, and illustration systems that add personality and set projects apart from generic stock imagery.

This opportunity is best suited for someone with a strong personal visual style who enjoys turning ideas, scripts, and brand concepts into engaging imagery.

Responsibilities

• Create fresh illustrations for marketing campaigns, branding, social media, and promotional creatives.
• Design characters, icons, mascots, and other custom visual elements as needed.
• Produce artwork in different styles based on brand direction and campaign objectives.
• Work with Creative Directors, Art Directors, and Copywriters to translate ideas into visual form.
• Contribute to brainstorming sessions with illustration concepts and visual approaches.
• Convert concepts and scripts into compelling visual storytelling.
• Partner with design teams to place illustrations into layouts and final creatives.
• Adapt artwork for digital, print, motion, and experiential formats.
• Maintain consistency in style, tone, and brand identity across all deliverables.
• Support storyboarding for films, animations, and digital content.
• Develop visual narratives that reinforce campaign messaging.
• Map scenes, sequences, and key frames for production teams.
• Create and refine illustration styles for different client brands.
• Experiment with new techniques, trends, and formats to expand creative output.
• Build a recognisable visual language that supports long-term brand identity.

Requirements

• Bachelor’s degree or diploma in Illustration, Fine Arts, Design, or a related discipline.
• 2 to 5 years of experience in illustration or a related creative role.
• A strong portfolio showing a range of illustration styles and practical applications.
• Solid sketching and illustration ability, whether digital, hand-drawn, or both.
• Hands-on proficiency with Adobe Illustrator, Photoshop, Procreate, or similar tools.
• Ability to shift between illustration styles according to brief requirements.
• Good understanding of composition, colour, and visual storytelling.
• Comfortable receiving feedback and making quick revisions without compromising quality.

Perks

• Opportunity to work across a wide mix of brands, including lifestyle, education, sports, and FMCG.
• Creative space to develop distinctive illustration styles and strengthen your portfolio.
• Collaboration with strategists, art directors, and copywriters on integrated campaigns.
• A work culture that values craftsmanship, originality, and creative ownership.

Additional Information

Experience: 2 to 5 years in illustration or related creative roles.

Location: Calicut, Kerala, India.

Employment Type: Full-time.

Key Performance Indicators: Originality and quality of illustrations, adaptability across styles and briefs, contribution to creative thinking and storytelling, consistency with brand identity, and timely delivery within project schedules.