Executive - Private Label Management

Role overview

This position is for an energetic NPD professional who can take full ownership of end-to-end product development for a private label beauty portfolio. The role involves driving products from idea to market launch with a strong focus on speed, quality, and coordination across multiple partners.

Experience and location

Experience required: 0 to 2 years. The role is based in Vikhroli, Mumbai, and follows a full-time onsite working model.

Key responsibilities

You will lead multiple stages of the product development cycle, working closely with internal teams and external vendors to ensure smooth execution.

• Develop formulations with R&D teams and vendors while staying within the approved cost brief.
• Review textures and product performance, and confirm that claims are supported by testing.
• Test and approve samples, including visits to vendors to finalize the PPS.
• Support primary and secondary packaging selection and validation within budget.
• Run filled-pack checks and transit trials to confirm packaging fit, safety, and quality.
• Coordinate vendor visits for online proofing.
• Create on-pack copy and product details for artwork after formulation lock, ensuring compliance with brand and regulatory standards.
• Perform legal review checks, confirm artwork measurements, and validate print-ready files.
• Prepare artwork for costing and production handoff.
• Assess formulation and packaging costs and secure internal approvals from brand and category stakeholders.
• Create EANs and SKU codes in internal catalogue management systems.
• Oversee final artwork release after all checks and validations are complete.
• Review bromide files and sign off on print proofs before production begins.
• Track multi-batch production samples to maintain consistency and quality standards.
• Manage inwarding approvals for warehouse stock after launch.
• Ensure launch readiness by confirming SKU creation and PDP creation before products reach warehouse locations.
• Support go-live execution for SKUs on the Purplle app.
• Monitor post-launch ratings and review consumer feedback to help maintain at least a 4.2-star rating.

What success in this role looks like

You are expected to keep launches moving on schedule, manage multiple workstreams without losing track of details, and help ensure every product is ready for a smooth market release.

Candidate profile

The right person is highly detail-oriented, strong in stakeholder coordination, comfortable in a fast-changing environment, and able to balance structured execution with creative thinking. You should be proactive, self-driven, and capable of managing several launches at once while communicating clearly about timelines, numbers, and packaging content. A strong knack for writing consumer-focused packaging copy will be an added advantage.