Creative Strategist

Role overview

Join a fast-growing all-natural supplement company that scaled to US$30M in 2024 and US$105M in 2025, with a target of US$160M+ in 2026. This is a single-seat, full-time remote role for a direct-response copywriter who can own the concepts, leads, and scripts that help increase Meta ad spend from US$5M per month to US$10M+ per month over the next year.

This position is for someone who already speaks the language of performance creative: lead, mechanism, awareness level, and VSL should already be part of your vocabulary. You will work directly with the founder, who brings 5+ years of e-commerce experience, US$100M+ in Meta spend across bootstrapped brands, and first-hand experience building and exiting a brand for seven figures in under 18 months. The role gives you direct access to the founder, real ownership of the copy, and feedback from someone who has managed nine figures of ad budget.

The focus of the seat is to create the words that sell. You will determine what gets made and why, then write the hook, lead, script, and angle. Editors and UGC creators will turn your scripts into finished assets, so your attention stays on the parts that most affect conversion. Every ad begins with your copy, and every winning concept compounds over time.

Compensation

This is a base-pay role with uncapped upside tied to performance. During the first 90 days, you will receive a guaranteed higher base salary while you ramp up and learn the brand. If you reach that point sooner, your uncapped structure begins earlier. After the ramp period, the base becomes lower and an uncapped tiered percentage of monthly Meta ad spend applies. Based on the current trajectory, top performers can reach approximately USD$130K–300K+ in first-year total compensation. There is no ceiling; if you double the spend, your earnings can scale with it.

What you will do

• Own growth on the Meta ad account by writing persuasive leads, scripts, and angles, then using performance data to improve the strongest concepts.
• Create core copy assets including hooks, leads, scripts, VSLs, and advertorials built around a clear mechanism and conversion intent.
• Study competitors and the broader market through Meta Ad Library and TikTok to understand what is working in the category and adjacent categories, and why those ads succeed structurally.
• Develop concepts and storylines based on real customer insight, awareness level, and market sophistication, starting from a testable hypothesis.
• Turn scripts into production briefs that editors can execute without guesswork.
• Review CTR, hook rate, hold rate, and ROAS to decide what to cut and what to scale.
• Produce multiple variations at volume by refreshing hooks, leads, VSL cuts, and advertorial formats for winning concepts as well as new ideas.
• Manage the creative pipeline from start to finish in ClickUp.

What you bring

• Strong direct-response writing ability, including awareness levels, market sophistication, and hook/lead/mechanism/proof/offer structure.
• Clear creative judgment and the ability to explain what makes an ad strong or weak.
• Sharp pattern recognition across winning ads and an eye for the underlying structures that repeat.
• Careful attention to details that influence conversion, including timing, captions, thumbnails, and presentation.
• Comfort with taking calculated bets and testing unconventional angles instead of only safe concepts.
• Emotional distance from your own ideas so you can drop concepts quickly when the data says they are not working.
• A bias toward high output and rapid shipping rather than waiting for perfection.
• Independence, accountability, and the ability to work without micromanagement.
• A results-first mindset focused on the amount and quality of copy sent into production.
• E-commerce experience is a plus; if you do not have it, you should be deeply interested in DTC brands, funnels, VSLs, and how brands sell through words.

Skills and tools

You should be comfortable with Meta and TikTok ad ecosystems, short-form video creative, direct-response copywriting, ClickUp, and using LLMs thoughtfully as part of the workflow. The team will train you on the data side and Meta side, but the direct-response instinct needs to come from you.

Hiring process

• Submit a Loom video and your details through the application form.
• Initial 1-on-1 conversation with the founder. A US$50 payment is made within 24 hours of the call regardless of the outcome.
• Paid task: review sample ads and write a lead for the team to evaluate your direct-response ability in depth.
• Final 1-on-1 discussion focused on the paid task.

Working style

• Fully remote.
• Flexible working hours.

What the team values

• Results over activity.
• Ownership of decisions, mistakes, and outcomes.
• Continuous learning from data, customers, and teammates.

Benefits

• Remote work.
• Flexible schedule.
• Health benefits.
• Paid holidays and paid leave.
• Uncapped compensation potential.

Before you apply

This role demands speed, ownership, and a high output cadence. The team is building quickly, so it is not a fit for someone seeking a predictable 9-to-5 routine. If you are energized by upside more than you are worried about risk, this may be a strong match.

Application instructions

Applicants are asked to record a Loom video in which they break down an ad, identify its awareness level, market, mechanism, and why the lead works, then review another strong ad from the Meta Ad Library and explain why it performs well. The form also asks for your details and the Loom submission. No portfolio or cover letter is required. The application asks you to end the video with the word “Meta” and to use “Meta” as the form code.

Additional notes

The company states that if an applicant is invited to an initial interview, they will receive US$50 for that call. The job post also emphasizes that there is only one opening and that the role should begin as soon as possible.