Creative Director

Job Summary

Gymreapers is hiring a practical, hands-on Creative Director to shape and steer the brand’s visual identity and storytelling across every customer touchpoint. Based at the company’s new headquarters in Nampa, Idaho, this role plays a central part in how the brand’s products, values, and culture are presented to the public, while keeping creative work consistent and pushing for fresh, standout ideas.

The right candidate will combine big-picture strategy with strong execution, turning brand direction into high-impact campaigns and experiences. You’ll lead a creative team and collaborate with company leadership to bring the Gymreapers message to life across digital, physical, and experiential channels. A strong grasp of consumer behavior, particularly in the fitness and lifestyle space, is important, along with the ability to create work that is visually striking and emotionally engaging. This position will guide creative direction for product launches, advertising, content, and brand storytelling that resonates authentically with the core audience.

About Gymreapers

Gymreapers develops purpose-driven lifting gear with an emphasis on material quality and durability. The brand focuses on equipment designed to outlast cheaper alternatives and help athletes train better, longer, and stronger.

Its product line is built to improve performance, support recovery, reduce pain, and add stability during training, including lifting belts, knee sleeves, wrist wraps, and related gear. The company operates with the mantra “NOTHING IS GIVEN” and is guided by a culture of excellence, innovation, and community.

Employment Details

This is a full-time, benefits-eligible position based on-site at the new Gymreapers HQ in Nampa, ID, about 20 minutes outside Boise. The role reports to the VP of Marketing and the VP of Brand & Product.

Responsibilities

• Turn brand strategy into clear, execution-ready creative output.
• Make sure all assets reflect Gymreapers’ voice, identity, and quality standards.
• Keep creative consistent across paid ads, PDPs on Amazon and Shopify, email and SMS, social content, and product launches.
• Oversee creative production from initial idea through final delivery.
• Direct photoshoots, video shoots, and design work.
• Adapt each creative concept so it performs well on the relevant channel while still feeling unified.
• Develop campaign ideas and bring them to life across multiple formats and platforms.
• Ensure campaigns feel connected rather than scattered or disconnected.
• Partner with ecommerce and growth teams to improve CTR on ads, CVR on PDPs, and AOV through visual merchandising and bundling.
• Use performance data to refine and iterate on creative work.
• Lead designers, photographers, videographers, and editors with clear direction, feedback, and quality control.
• Raise the creative bar by strengthening concepts and execution.
• Create and improve systems for briefs, reviews, and approvals to speed up output and improve clarity.
• Own the quality of all outgoing creative and cut weak ideas early.

Requirements

• 6–12+ years of experience in creative roles such as design, art direction, content, or brand work.
• 2–5+ years of experience managing and leading creative teams.
• A strong record of producing high-quality, on-brand creative at scale.
• A portfolio that shows campaign-level thinking, not only isolated assets.
• Experience creating work across ads, ecommerce, social, and email channels.
• Background in ecommerce or consumer brands; direct-to-consumer experience is required and Amazon exposure is a plus.
• Solid understanding of paid media creative, including hooks, angles, and iteration.
• Knowledge of PDP design and conversion principles.
• Ability to tell visual stories across different formats.
• Skill in translating high-level direction into clear, executable creative.
• Experience contributing to or leading photoshoots, video production, and product launches.
• Strong project management and organizational abilities.
• Comfort working in a fast-moving, high-growth environment.
• Equal opportunity employment applies to all qualified applicants regardless of protected characteristics under applicable law.

Perks and Benefits

• Competitive compensation.
• Company-paid holidays.
• Paid time off.
• On-site gym access.
• Newly renovated headquarters.
• 401(k) plan with up to 4% employer match.
• Voluntary Life Flight Program.
• Employee Assistance Program.
• 50% employee discount.
• 100% employer-paid medical, dental, and vision coverage.
• 100% employer-paid short-term and long-term disability coverage, plus life insurance for both employees and their spouses/dependents.
• Health Savings Account option for employees.

Company Values

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Equal Opportunity

Gymreapers LLC is an equal opportunity employer. All qualified candidates will be considered without regard to race, color, religion, sex, age, national or ethnic origin, disability, or any other status protected by federal, provincial, or local law.