Brand Manager

About LUXASIA

LUXASIA is Asia Pacific’s largest omnichannel brand builder in the beauty space. Since 1986, the group has helped more than 100 luxury beauty brands expand into and grow across the region, including names such as Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermès, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. Its integrated capabilities span luxury retail, e-commerce, consumer marketing and analytics, and supply chain management. The company also runs joint ventures with leading groups such as LVMH, Revlon, Puig, Shiseido, and Orveon. Today, the organization is powered by a diverse team of about 2,700 people across 15 markets.

Why this role matters

This position offers the chance to operate with real ownership, helping drive brand growth in a fast-moving beauty business. You will work across channels, product launches, customer engagement, and commercial performance while partnering closely with internal teams and external stakeholders. The environment encourages initiative, experimentation, accountability, and continuous learning.

Key responsibilities

• Serve as the main marketing point of contact and build a channel go-to-market plan covering promotions, animation partnerships, and consumer activations.
• Make sure offline and online marketing activations are delivered accurately and on schedule.
• Support the opening of new points of sale, including boutiques and SIS locations.
• Assess potential partner opportunities based on assortment fit, brand positioning, pricing, and promotional strategy.
• Work closely with channel partners to coordinate product and trade marketing plans before, during, and after activations.
• Strengthen customer development across channels through CRM-led activations.
• Compile post-campaign reports, track sales outcomes, analyse results, and share ROI and performance feedback with management.
• Handle forecasting and sampling plans for launches, trade programmes, and retailer initiatives.
• Track product registration activity in Singapore to ensure submissions are completed in time.
• Study market trends, monitor competitor moves, and recommend proactive responses.
• Lead the smooth delivery of product launches and trade marketing programmes in line with the marketing calendar and in collaboration with marketing services, sales, and training teams.
• Use launch and campaign activities to build brand awareness, attract new customers, retain existing ones, and increase repeat purchase.
• Monitor business and channel sales performance and translate findings into follow-up actions.
• Implement door-to-door marketing initiatives, including CRM, events, and promotions.
• Take ownership of budget management and overall P&L responsibility.
• Set local CRM campaign priorities for the brand.
• Build the CRM campaign calendar and keep customer segments current and relevant.
• Develop engaging brand communications aligned to the right product mix.
• Use customer purchase history and other data to improve CRM planning, analytics, and programme effectiveness.
• Design, execute, and refine CRM campaigns, then evaluate them against target KPIs and capture learnings.

Requirements

• At least 4 years of experience in brand management and/or marketing, ideally within beauty or FMCG.
• Experience in luxury beauty or consumer brands will be considered an advantage.
• Strong commercial understanding and solid business judgement.
• Comfort working with data, solving problems, and taking initiative with an entrepreneurial mindset.
• Good grasp of business P&L management.
• Excellent verbal, written, and presentation skills.
• Proven sales performance in a target-driven setting.
• Experience leading people and the ability to motivate, coach, and develop a team.
• Careful, detail-oriented, and highly analytical.
• Creative thinker who can approach challenges in new ways.
• Strong ability to manage multiple priorities, coordinate projects, and use time effectively.
• Genuine interest in beauty, with a strong eye for the category.

Additional information

The company looks for people who are comfortable in a fast-paced, demanding environment and who welcome challenge. Applicants should be willing to test new ideas, learn from setbacks, recover quickly, and keep striving for strong results.

Diversity, equity and inclusion

LUXASIA aims to build a team that reflects the communities it serves and provides equal opportunity regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality, ethnic origin, cultural background, social group, marital status, or any other protected characteristic under applicable law.

Recruitment privacy notice

By applying, you acknowledge that you have read the company’s recruitment privacy notice and consent to the collection, processing, and sharing of your personal data for the purposes described there.

Note to staffing agencies

External staffing firms should not contact the company’s employees or talent team to submit candidates for this role. Only agencies with prior written approval and a valid fully executed service contract may submit candidates in response to a specific opening, and no fee will be paid otherwise.

Application update

Only shortlisted candidates will be contacted.