VP, Ecommerce

Role overview

Grüns is expanding quickly in the supplements category, and its direct-to-consumer websites are central to how customers discover, evaluate, and purchase the brands. The company is hiring a VP, Ecommerce to take full ownership of the digital commerce experience across four brands and any future additions. This leader will guide ecommerce, engineering, design, and CRO functions, and help define what strong Shopify-based DTC execution looks like at scale. The position reports to the SVP of Ecommerce & LTV and is suited to someone who has already led similar work in a high-growth environment and wants to do it again with more leverage.

This is a fully remote role within a remote-first, high-trust setup. The team also gathers twice a year for in-person off-sites.

What you will own

• Set the strategy and delivery roadmap for the full site experience across a multi-brand Shopify ecosystem, including gruns.co, nutrops.co, immun.co, and juced.co.
• Manage and coach a team spanning ecommerce, development, design, and conversion rate optimization.
• Raise and protect the conversion benchmark by continuously improving site performance and funnel quality.
• Create one cohesive customer/account journey across brands, including membership, bundles, and subscriptions.
• Serve as the internal product manager for engineering and design by defining requirements and scoping builds.
• Take ownership of site reliability, load speed, technical infrastructure, and overall performance.
• Work closely with Paid, Lifecycle, and Brand teams to jointly drive first-order volume and retention.
• Stand up new brands and launch new websites from scratch.
• Develop an AI-enabled operating model to improve ecommerce team productivity and output.

What they are looking for

• 12+ years of ecommerce experience, with strong, hands-on Shopify DTC expertise.
• Proven success scaling a $100M+ direct-to-consumer business and readiness to replicate that impact in a more leveraged, AI-supported environment.
• Experience improving conversion rates through structured experimentation backed by data and customer insights.
• Hands-on use of AI to accelerate work across design, specs, code review, QA, and analysis.
• Ownership of subscriptions from end to end, including churn, cancellation flows, and retention strategy.
• Experience acting as a true internal product manager for engineering rather than only coordinating external agencies.

Working style

• Focuses on shipping finished, high-quality outcomes rather than simply starting initiatives.
• Collaborates closely and shares ownership of results with Paid, Lifecycle, and Brand partners.
• Makes decisions using both quantitative and qualitative inputs.
• Brings curiosity, humility, and energy to difficult business problems.

Compensation and benefits

The base salary for this position is between $225,000 and $250,000, depending on experience. It comes with a comprehensive benefits package designed to support employee wellbeing and growth.

About Grüns

Grüns focuses on making foundational nutrition simple and convenient. The company offers gummies made with 60 nutrient-dense, whole-food ingredients so people can take daily nutrition in a portable, easy-to-use format wherever life takes them.

The company was created in response to frustration with traditional nutrition products that often rely on low-quality ingredients, large product bundles, and inconvenient formats. Grüns positions itself as a more complete, convenient, and enjoyable alternative to pills, powders, and supplement stacks.

Values

• Be the Best: Maintain a very high standard for yourself, your team, and your partners, and keep raising expectations.
• Own It: Take full responsibility for outcomes, work through obstacles directly, and act as though your name is on the door.
• Drive Impact, Urgently: Measure results over activity, work quickly and intelligently, and use every tool available, including AI, to focus effort where it matters most.

Perks and culture

• Highly competitive compensation with meaningful opportunity for impact and career growth.
• Strong benefits coverage for employees and their families.
• Generous paid time off.
• Free Grüns subscriptions.
• Additional wellness-focused benefits.

Application note

Applicants are asked to share thoughtful responses in their own words and avoid using AI writing tools for the application questions, so the team can better understand how they communicate and think. The company does, however, actively use AI in its day-to-day work.