Digital Designer

About Sculpted by Aimee

Sculpted by Aimee is an Irish beauty brand launched in late 2016 by founder Aimee Connolly. Built from a desire to make makeup simpler to use while still delivering strong results, the brand focuses on practical, effective products that help people achieve a fresh look quickly. Its range is designed to support natural-looking beauty with easy blending and a polished finish in minutes.

The company has grown rapidly and is now a leading mass cosmetics brand in Boots Ireland, with retail distribution across major names such as Boots and Selfridges UK. Its online store ships to customers in 68 countries, while the brand also maintains a broad physical retail footprint across more than 500 stores in eight countries, alongside four flagship stores in the UK and Ireland. The portfolio includes more than 140 makeup, skincare and body products, all Leaping Bunny certified, and the brand has earned over 40 industry awards. Its complexion assortment includes more than 100 foundation shades, reflecting a commitment to real skin and minimal retouching in campaigns and social content.

In June 2024, Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.

Role Overview

This is an opportunity to join the in-house studio as a Digital Designer. Working closely with the Lead Designer, you will be the main point of contact for digital creative, producing high-quality static and motion assets across organic and paid social, ecommerce, and CRM. The role has a strong emphasis on video, animation and conversion-focused digital design that elevates the brand’s online presence.

What You’ll Do

• Create visually strong digital assets for the direct-to-consumer ecommerce website, including homepage banners, category visuals, product imagery and promotional artwork.
• Partner with the commerce team to build landing pages that stay aligned with campaign needs and overall brand direction.
• Develop graphics and videos for paid digital channels such as banners, static adverts, carousel formats, short-form video and GIFs.
• Adjust and optimise video content so it meets platform requirements and follows best-practice standards.
• Use performance insights and feedback to improve the impact of creative assets over time.
• Keep track of current video-editing methods and social media trends to ensure content remains modern and relevant.
• Produce motion-led content for organic social channels that clearly communicates the brand message and encourages engagement.
• Work with the social media team to understand goals and translate them into effective creative output.
• Design responsive CRM visuals for email campaigns and automated journeys that support engagement and conversions.

What We’re Looking For

• At least 5 years of experience in digital design, preferably within luxury or beauty ecommerce.
• A strong portfolio showing work across web, CRM, social and paid media formats.
• Proven capability in video editing and animation, particularly for paid social content.
• Advanced working knowledge of Adobe Creative Suite and Figma.
• Hands-on experience with motion or video tools, ideally After Effects.
• Familiarity with ecommerce, CRM and paid platforms such as Klaviyo, Shopify, Loyalty Lion, Google and Meta.
• Working knowledge of UX/UI principles and accessibility considerations.
• Strong attention to detail, with the ability to manage several projects and deadlines at once.
• A self-starting approach, with confidence in working independently and taking initiative.
• Experience in a founder-led brand is desirable, though not essential.
• A sharp eye for layout, composition and adherence to brand guidelines.
• Genuine interest in beauty and skincare.
• An alignment with the company values of being Inspiring, Ambitious and Open.
• Awareness of current industry trends and emerging digital technologies.

Inclusion

Sculpted by Aimee is committed to an inclusive workplace where people from all backgrounds have equal opportunity and where diverse perspectives are welcomed and respected. Applications are encouraged from candidates of every background, regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.

Additional Information

The position is based in Dublin, County Dublin, Ireland and is a full-time on-site role.