Content Producer

About NewForm

NewForm is a performance marketing agency managing roughly $100M per year in ad spend for tech and mobile companies. The team supports fast-growing, category-defining brands such as Betr, ElevenLabs, Binance, and more by scaling paid social through short-form, content-first creative. An internal content team creates thousands of human-focused ads every month, all aimed at delivering efficient, measurable growth for clients. The company is growing quickly and is building a new approach to performance creative, with an emphasis on people who want to grow alongside it.

Role overview

This position is ideal for a creator who naturally knows how to make content that interrupts the scroll. You spend time on social platforms, have a portfolio that clearly demonstrates your abilities, and can also handle a professional set. The role calls for someone who understands lighting, exposure, and how to get strong on-camera performances from talent, whether the shoot is done on a phone or on Sony FX30 cameras.

This is a high-impact position within a fast-scaling company that is shaping what performance creative can look like. As output increases, the company is investing in people who can run sets, create systems, and help train the next generation of production talent.

Responsibilities

• Plan and capture content in multiple formats, ranging from quick phone-based shoots to fully lit, multi-camera productions, while adjusting the setup to fit the brief and maintaining a consistently high daily output.
• Manage production on set from initial preparation through final wrap, including scheduling, coordination, scouting locations, and dressing the set.
• Set up and operate cameras, lighting, and audio with care and accuracy, including multi-camera DSLR workflows and Sony systems such as the FX30, while controlling exposure, color, and lighting for a polished result.
• Direct creator talent and guide them through performances that feel natural and effective on camera.
• Support the development of junior production team members and interns so the team can keep pace with a heavy daily shoot schedule.
• Collaborate with Creative Strategists to turn scripts into workable production plans.
• Keep up with current social trends, including formats, creators, and platform behavior, and apply that knowledge during shoots.
• Use your NYC creator network to source and recruit talent for productions.
• Be willing to appear on camera when needed.
• Work with editors after shoots to deliver footage in an organized way with the right context.
• Take responsibility for production gear, including inventory control, maintenance, and making sure equipment is ready for daily use.

Requirements

• You are actively creating content and can share a strong body of work that reflects your skills.
• You bring at least 2 years of practical production experience across social content, including work with phones and DSLR cameras.
• You have a strong grasp of directing, photography, and videography fundamentals, including exposure, color, framing, and lighting, and can apply them technically on set.
• You are comfortable working with Sony cameras, including FX30-class gear, and can also shoot effectively on a phone.
• You have experience building and styling sets so they feel intentional and visually considered.
• You are confident guiding talent at different experience levels.
• You actively follow social media and have strong cultural awareness of what is trending and why it performs.
• You stay organized and can handle several shoot schedules at once.
• You remain steady, practical, and solution-focused when production challenges come up.
• You have a meaningful network of creators in New York City that you can actually activate for shoots.
• Experience producing for paid social or performance marketing is preferred.

Perks & Benefits

• This is a full-time role based in an office in New York City.
• Base pay ranges from $62,000 to $75,000 per year.
• Health, dental, and vision coverage are fully paid by the company.
• A commuter allowance of $300 per month is included.
• The team goes on annual offsites; recent trips were to Tulum, Mexico and Hokkaido, Japan.

Compensation

The stated compensation range is $62K to $75K.