Associate Analyst / Analyst, Campaign Analytics

About the role

Marina Bay Sands is looking for an analytics professional to support campaign, customer, and marketing decision-making through data-driven insights. The role focuses on turning large and varied data into practical business recommendations, helping the marketing function improve campaign performance and customer engagement.

What you'll do

• Analyze how loyalty members respond to marketing offers and promotions.
• Estimate future campaign costs using offer structures and campaign rules.
• Prepare post-campaign evaluations to measure campaign impact and effectiveness.
• Partner with the marketing team to understand the details and intent behind each offer.
• Support loyalty program analysis, benchmarking, and reinvestment planning across marketing activities.
• Create and automate dashboards, reports, and ETL workflows for marketing and management stakeholders.

Analytics work

• Use advanced analytics, statistical modeling, and machine learning to study patron behavior, marketing mix, and propensity.
• Build and structure A/B tests to assess campaign performance.
• Collaborate with Business Intelligence, the data platform team, IT, and smart IR teams to deploy analytics solutions.

What we're looking for

• A degree in Business Analytics, Applied Mathematics, Statistics, Marketing, or a related analytical discipline is preferred.
• Applicants with a marketing background and strong numerical ability, along with interest in customer and marketing analytics, are welcome.
• For Associate Analyst: 1 to 2 years of experience in business, customer, or marketing analytics is preferred; fresh graduates may also apply.
• For Analyst: 2 to 4 years of experience in business, customer, or marketing analytics, or a master's degree in an analytical field, is preferred.
• Experience with predictive modeling and machine learning will be an advantage.
• Casino-related exposure is helpful but not mandatory.
• Programming ability in tools such as Base SAS, SAS EG, SQL, R, or Python is required.
• Comfort using data visualization tools such as Tableau is preferred.
• You should be able to work with large data volumes and deliver accurate, timely results on critical projects.
• Strong reasoning, analytical thinking, and problem-solving skills are important.
• Good communication and presentation skills are required.

Additional information

Marina Bay Sands is committed to building a diverse, equitable, and inclusive workplace and offers equal opportunities as it expands its talent base in Singapore. Employees are expected to follow the company's rules, regulations, policies, procedures, code of conduct, and business ethics standards.