VP Marketing

About 7th Street Burger

7th Street Burger began in 2021 when two childhood friends set out to do one thing well: make great burgers, keep the concept straightforward, and stay connected to their original neighborhood spirit. From one East Village location, the brand has expanded to more than 31 stores across New York, Boston, New Jersey, and the DMV, with continued growth planned across the Northeast.

The company is built by operators and hands-on builders who care about serving quality food and bringing positive energy to every community they enter. Its larger mission is to become the next standout American burger brand, grounded in simplicity, quality, and authentic local roots.

The Opportunity

This role is senior enough to own the marketing function end to end, while still being deeply hands-on. Over the next 12 to 18 months, the focus is on execution across branding and social, field marketing, and partnerships rather than people management. Team expansion comes after the playbook is created and proven effective.

The position requires strength in two major areas:

• Brand and creative leadership: Shape the brand voice, social presence, collaborations, and moments that earn attention. Build credibility through street, sports, music, and nightlife culture, and make the brand feel far larger than its media spend through organic influence rather than heavy paid reach.
• Field and local-store marketing: Build the launch playbook for every new market and turn each opening into a true local event. Create a repeatable community engagement approach for each store through neighborhood partnerships, local creators, nearby businesses, and demand-driving moments tied to late-night and event activity.

What You Will Own

• Define brand strategy, voice, and creative direction across digital and in-person touchpoints.
• Lead organic content and social strategy for platforms such as Instagram and TikTok, including campaigns and moments that generate traffic.
• Develop and run a repeatable grand-opening system, including pre-launch buzz, launch-day execution, and post-opening momentum that sustains store traffic.
• Manage brand partnerships by maintaining current relationships, activating them effectively, and building new opportunities across sports, entertainment, local businesses, pop-ups, and similar channels.
• Drive public relations and earned media through collaborations, sponsorships, and press activity that keeps the brand relevant in New York City and new markets.
• Own loyalty and CRM strategy with a focus on repeat visits and customer retention.
• Partner with operations and culinary teams on limited-time offers and new menu item marketing.
• Oversee marketing on delivery platforms such as Uber Eats, DoorDash, and GrubHub, where presence directly affects traffic and revenue.
• Shape merchandise strategy tied to openings, partnerships, influencer gifting, and broader brand-building efforts.
• Track performance closely, using data to identify which actions drive sales versus superficial engagement, then adjust strategy accordingly.

How Success Will Be Measured

Success is primarily tied to same-store sales growth. Brand awareness and cultural momentum matter because they help generate transactions, traffic, and repeat visits.

In the first year, the company will look for:

• Clear improvement in same-store sales and purchase frequency in existing markets.
• Grand openings that outperform expectations and result in a documented launch playbook that can be used by other operators.
• Higher aided and unaided brand awareness in priority markets, including core New York City and new expansion markets.
• Earned-media and cultural moments that create real store traffic, not just online impressions.

Who You Are

• You have already built real brand awareness for a product, place, label, or scene and can show evidence of the results.
• You believe traditional restaurant marketing is stale and can explain what should replace it.
• You are an excellent writer and a strong visual judge, with clear taste and creative standards.
• You move quickly, welcome difficult challenges, and prefer testing multiple low-cost ideas over one expensive campaign.
• You understand or naturally work within street, sports, and nightlife culture.
• You are comfortable working with numbers, identifying what drove performance, and backing it up with evidence.
• You can operate just as comfortably at a midnight storefront opening as you can in a presentation or pitch setting.

Who This Is Not For

• People who need a large paid budget to make an impact.
• Those whose strongest work is a polished brand-guidelines document.
• Candidates who want to build a team before proving the strategy themselves.
• Anyone who sees local marketing as beneath the role.
• People who mistake virality for actual business growth.

Why 7th Street Burger

The company is not simply opening restaurants; it is building the next major neighborhood burger brand. The role offers broad ownership at a company small enough for you to influence everything and large enough for your work to be visible. You will work directly with founders who understand marketing, contribute to a brand already gaining cultural traction, and play a direct role in helping new markets succeed. If you want to own the full marketing direction of a brand on the rise rather than a small piece of an already-established machine, this is the opportunity.

Reporting Structure

This position reports to Kevin Rezvani, Co-Founder, and Dean Duffy, President.

Location

New York City metropolitan area. The role is hybrid, based in New York, NY.