Visual Content Creator

Role Overview

We are searching for a dynamic visual storyteller who excels behind the camera capturing both video and still images. This position involves creating compelling video and photographic content from ideation through final delivery, documenting authentic moments in various settings such as field sites, training sessions, trade expos, and partner locations. This is an active, on-site role involving direct engagement with teams and leadership to craft genuine narratives.

Primary Responsibilities

• Create both short and long-form videos including brand storytelling, educational material, product demonstrations, and interviews.
• Perform location filming at job sites, training events, trade shows, and partner facilities.
• Conduct and direct on-camera interviews with leadership, operators, and partnership representatives.
• Edit and produce professional-quality videos suited for websites (hero videos and product pages), social media platforms (LinkedIn, Instagram, YouTube, Shorts), and sales or trade show presentations.
• Capture high-quality photography in diverse environments including action shots, product images, and lifestyle or branding scenes.
• Edit photos for use across websites, digital marketing campaigns, sales materials, trade shows, and print collateral.
• Develop and maintain a comprehensive visual asset library aligned with brand standards.
• Collaborate cross-functionally with marketing, sales, and operations teams to ensure content supports strategic business goals and maintain visual consistency.
• Assist in producing co-branded content with strategic partners.

Indicators of Success

• Establishing an expanding collection of professional video and photo assets that are actively utilized.
• Enabling sales teams through accessible and effective visual materials.
• Driving strong engagement across social media channels.
• Ensuring partners share and promote co-branded visual content.
• Strengthening the brand recognition of AlffCo & Ice Solutions as leaders in the industry.

Candidate Requirements

• Professional experience ranging between two to five years in video production and photography.
• Proficiency in video editing software such as Premiere Pro or Final Cut, and photo editing tools like Lightroom or Photoshop.
• Ability to confidently capture footage and photographs in industrial, outdoor, and varied field environments.
• Skill in directing interviews and seizing candid moments that tell a story.
• Excellent sense of composition, lighting, and the art of storytelling through visuals.
• Capability to independently manage projects from start to finish.
• Willingness to travel as frequently required, including during winter months.
• A portfolio showcasing a blend of both video and photographic work is mandatory.

Compensation

The salary range for this position is $65,000 to $85,000 annually.