Trade Marketing Representative

About the Role

This position is centered on using both financial and people resources in a smart way to deliver lasting growth in sales volume, market share, and competitive strength. The role sits within a culture that values ambition, curiosity, and performance, and it is focused on turning commercial plans into strong in-market results.

Key Responsibilities

• Roll out brand and trade activation programs that align with agreed channel strategies, covering activities such as events, refrigeration, draught execution, merchandising, category support, signage, and promotions.
• Build working knowledge across merchandising, promotions, point-of-connection materials, events, category management, below-the-line activity, and campaign calendar planning.
• Set up and maintain a system for tracking trade execution standards while partnering with the sales team to make sure those standards are met.
• Lead cold strategy execution.
• Prepare and implement annual below-the-line execution and promotion plans, including the budget details and annual activity planning for each initiative.
• Make sure promotional activities and point-of-connection material allocations are carried out according to plan, while also responding to urgent or unexpected needs when required.
• Assess campaign activity and outcomes, and help communicate updates and new initiatives through regular CPF sessions.
• Develop productive partnerships with important customers.
• Coordinate third-party below-the-line agencies and ensure they consistently meet required standards.

Key Attributes and Competencies

• Strong awareness of local market conditions.
• Solid relationship-building and interpersonal ability.
• Comfortable performing effectively under pressure.
• Clear verbal and written communication skills.
• Self-driven, proactive, and energetic.
• Good self-management habits.
• Flexible and able to implement change successfully.
• Strong numerical ability and confidence with detailed analysis.
• Practical understanding of Uganda’s market structure and consumer trends.
• Strong leadership and people management capability.
• Good process discipline and project coordination skills.
• Very high attention to detail.

Requirements

• A bachelor’s degree or university qualification, ideally in Business, Marketing, Communication, or a related field.
• A combination of formal education and additional specialized study is acceptable, and branding-related qualifications are an advantage.
• A valid driver’s license.
• Deep understanding of marketing.
• Experience in the FMCG sector is preferred and considered a plus.
• More than 2 years of branding and relevant management experience.

Additional Information

Band: IX

The employer is committed to equal opportunity hiring and will make appointments in line with its employment equity plan and talent requirements. The minimum criteria listed in the advertisement may be supplemented with other relevant information during shortlisting.