TikTok LIVE Presenter

About Somerce

Somerce is a specialist agency for TikTok Shop, built around helping brands increase gross merchandise value (GMV). The business partners with fast-growing names in beauty, fashion, lifestyle, and FMCG across the UK, US, and EU, with live commerce at the centre of its work. The presenters are a key part of turning audience attention into sales.

The agency works with brands such as P.Louise, Unilever, Free Soul, and L'Oréal.

Role Overview

This position goes far beyond simply appearing on a live stream. Somerce is seeking a confident, commercially aware TikTok LIVE Presenter who can run high-performing live sessions, sell products in a natural way, and adjust quickly based on what is happening in real time. You will be the face of the broadcast, representing major brands and contributing directly to revenue outcomes.

Core Duties

• Lead TikTok Shop LIVE sessions for major e-commerce brands.
• Showcase, explain, and sell products on camera with confidence.
• Keep viewers engaged while creating urgency and supporting conversions throughout the session.
• Work through live trading plans that include product order, bundled offers, discounts, and other incentives.
• Change delivery, timing, and messaging in response to live performance.
• Monitor what is selling well and understand the reasons behind results.
• Respond promptly to stock availability, conversion patterns, and audience behaviour.
• Highlight key products and promotions at the most effective moments.
• Follow guidance from live operations and strategy teams while broadcasting.
• Arrive prepared for each live session with strong knowledge of the brand voice, key messages, and product benefits.
• Represent client brands in a polished, professional, and confident manner.
• Collaborate effectively with producers, operations staff, and other team members.
• Act on feedback to steadily improve delivery and results.
• Understand essential live commerce metrics such as GMV, conversion rate, and average order value (AOV).
• Continuously aim to improve performance from one live session to the next.

Requirements

• Strong presence on camera with excellent verbal communication skills.
• Ability to sell naturally and build rapport quickly with an audience.
• Comfortable hosting live sessions for long stretches of time.
• Dependable, punctual, and consistently professional.
• Eager to learn, receive feedback, and improve performance.
• Prior experience presenting on TikTok LIVE or a comparable platform is preferred.
• Previous exposure to beauty, fashion, lifestyle, or FMCG is an advantage.
• Sales, retail, or live presenting experience is also desirable.

Benefits

• Salary that reflects experience and performance.
• Performance-based bonus or commission linked to commercial results.
• 28 days of holiday plus public bank holidays.
• Hybrid working setup with offices in London and Manchester.
• Flexible working hours with emphasis on results rather than time at a desk.
• Clear growth opportunities and early ownership of responsibilities.
• Regular performance reviews focused on development and business impact.
• Direct exposure to high-growth brands in the UK, US, and EU.
• Opportunity to work at the forefront of TikTok Shop and social commerce.
• Company pension scheme.
• Monthly wellness support for fitness, gym, mental wellbeing, or similar activities.
• Team events and social activities across the year.
• Employee discounts with selected brands and partners.
• Fast-moving environment with high ownership and limited bureaucracy.
• A culture built around accountability, creativity, and strong execution.
• Real influence within the business, with growth tied directly to performance.

Work Culture

The team values trust, speed, and initiative. Good ideas are backed quickly, people are given real influence, and strong performance is expected to lead to progression.

Additional Information

This role is office-based with hybrid flexibility. Compensation is performance-linked, but no fixed salary figure was provided in the source.