Store Manager - DTC

About Airtel

Airtel, founded in 1995, works toward connecting people at scale and opening up new possibilities through communication. Its network footprint reaches close to 96% of India’s population and supports advanced technologies including 5G, IoT, IQ, and Airtel Black. The company also emphasizes doing meaningful work for customers while keeping ecological balance in mind.

Culture and career outlook

Airtel highlights a work culture built around impact, ownership, and the chance to explore different career directions. Team members are encouraged to solve problems, test new ideas, and take responsibility for results at scale.

Role summary

This position is for a Store Manager in the D2C function, focused on sales and store operations. The role is responsible for ensuring the store runs smoothly, follows approved guidelines and standards, delivers a strong customer experience, and meets revenue as well as cost objectives.

Reporting and level

The role is placed at Assistant Manager level and reports to the Regional Head, also referred to as the Zonal Own Retail Manager.

Key responsibilities

The role covers store operations, customer experience, and people management.

• Ensure day-to-day store activities follow the defined SOPs and that the store presentation, layout, and overall appearance meet brand standards.
• Monitor inventory carefully, carry out frequent stock checks, and work with the supply chain team to keep products available as needed.
• Drive visual merchandising so product placement and store displays remain attractive and aligned with the brand.
• Track store transactions and operating budgets to maintain efficiency and support financial goals.
• Apply security controls and loss prevention practices to protect stock and assets.
• Make sure the store is ready for formal launches, refits, and conversion activities.
• Improve customer satisfaction by putting in place effective service and issue-resolution processes.
• Deliver a high-quality in-store experience through strong product knowledge, customer support, and timely resolution of concerns.
• Use KPIs to measure store performance and share regular updates with senior leadership.
• Guide store staff through coaching, feedback, and direction to improve service quality and sales outcomes.
• Arrange and support training sessions to build product knowledge, selling ability, and best-practice adoption among team members.
• Coordinate with functions such as marketing, finance, and HR to keep policies aligned and support integration between store and online operations.

Experience and education

A full-time graduate degree is required. An MBA or PGDM is optional. The role calls for at least 4 years of experience in retail business operations.

Skills and competencies

The job calls for a strong grasp of retail operations and sales/marketing methods, along with working knowledge of MS Office tools such as Excel, PowerPoint, Word, and Outlook. It also values process discipline, the ability to influence others, clear communication, interpersonal strength, collaboration, focus on results, customer-first thinking, and a positive, energetic approach.

Stakeholder interaction

Internally, the role interacts with Zonal/Area Sales Managers and Field Sales Executives. Externally, it works with channel partners.

Additional information

Location details mention Sambalpur, Odisha, India, while the job details section lists Rourkela as the location.