Social Media Manager

About the Role

This is a high-impact, growth-focused social media position that blends creative storytelling with performance marketing within a dynamic consumer brand setting. The role is based in Canada and is managed by a partner company.

You will be responsible for developing and implementing the social media strategy across various platforms including TikTok, Instagram, YouTube Shorts, and Facebook, with a focus on building a culturally relevant brand presence that fosters engagement, trust, and customer acquisition. Collaboration with Growth, Brand, Creative, and PR teams is key to creating content that is both engaging and drives conversions. A significant emphasis is placed on short-form video, trending content, and community-driven narratives.

This opportunity is ideal for a creative, data-oriented social media professional who excels in fast-paced, experimental environments.

Accountabilities

• Oversee and execute the complete social media strategy across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
• Generate, publish, and optimize engaging content, including short-form videos, static posts, reactive content, and trend-based creatives.
• Manage the content calendar, ensuring alignment with product launches, campaigns, cultural events, and brand initiatives.
• Foster community engagement by actively managing comments, direct messages, and audience interactions to build brand loyalty.
• Identify and leverage social trends, memes, and cultural moments to create timely and relevant content.
• Collaborate with Growth teams on paid social strategies, creator partnerships, and performance optimization.
• Partner with PR and Influencer teams to support collaborations and external brand activations.
• Analyze performance metrics and provide actionable insights to enhance reach, engagement, and conversion rates.
• Assist with cross-channel content needs for email, SMS, and landing pages as required.

Requirements

• Possess 3-6 years of experience in managing and expanding social media channels for consumer-facing brands.
• Demonstrate a proven ability to create content that boosts engagement, audience growth, and achieves measurable business outcomes.
• Exhibit strong proficiency in TikTok, Instagram Reels, and short-form video content creation.
• Maintain a deep understanding of current social trends, internet culture, and platform-specific best practices.
• Have experience collaborating with cross-functional teams, including Growth, Creative, Product, and PR.
• Employ a data-driven approach, with the capacity to analyze performance data and iterate content strategies based on insights.
• Combine strong creative intuition with a performance-focused methodology for content development.
• Possess excellent communication, writing, and brand voice adaptation skills.
• Be highly organized with robust project management capabilities suitable for dynamic work environments.
• Experience in consumer goods, subscription services, pet care, or health-related industries, along with influencer marketing and paid social campaigns, is advantageous.

Benefits

• Receive a competitive salary and equity package, equivalent to approximately $80,000-$100,000 USD.
• Benefit from comprehensive health, dental, and vision insurance.
• Enjoy flexible Paid Time Off (PTO) and a generous holiday schedule.
• Work in a fully remote capacity, with occasional in-person team gatherings and quarterly visits to headquarters.
• Participate in a 401(k) retirement savings plan.
• Access strong opportunities for career advancement within a high-growth setting.
• Play a key role in shaping the social media presence of a rapidly scaling consumer brand.
• Contribute to meaningful work focused on enhancing pet healthcare and wellbeing.

Additional Information

This role is managed by a partner company. Applications are processed through an AI-powered matching system to ensure efficiency and fairness, with shortlisted candidates forwarded to the hiring company for their internal decision-making process.

Data Privacy Notice: By applying, you consent to Jobgether processing your personal data for candidacy evaluation and sharing with the hiring employer, based on legitimate interest and pre-contractual measures. You have rights regarding your data (access, rectification, erasure, objection). AI tools may be used to assist in the hiring process, but final decisions are human-led.