Social Media Manager

About BrandYetu

BrandYetu is a complete digital marketing agency that helps organizations of every size grow in an evolving online landscape. Its work spans SEO, PPC, social media, content, email, and analytics, with an emphasis on clear communication and close partnership so each campaign fits the client’s goals, audience, and budget. The agency blends strategy with measurable outcomes to strengthen brands and support real business growth.

Role Overview

This full-time, on-site position is based in Nairobi County, Kenya. The Social Media Manager will oversee content planning, creation, and scheduling across multiple social channels while maintaining a consistent brand voice and visual style. The role also covers daily publishing, audience engagement, and timely, professional replies to comments and direct messages.

You will build and improve social media strategies and campaigns that support client objectives and work in step with wider digital marketing efforts. The job also involves tracking performance, creating reports, refining content using data insights, coordinating with internal teams on content and design, and keeping up with the latest platform trends, tools, and best practices.

Key Duties

• Plan, produce, and schedule content across several social media platforms.
• Maintain a steady brand tone and consistent visual presentation.
• Handle day-to-day posting and community interaction.
• Respond promptly and professionally to comments and messages.
• Develop and improve social media campaigns aligned with client goals.
• Coordinate social activity with broader digital marketing initiatives.
• Monitor results, analyze metrics, and prepare performance reports.
• Use data insights to optimize content and campaign performance.
• Work closely with internal teams on content development and design.
• Stay informed about changes in social media trends, tools, and best practices.

Requirements

• Solid background in social media marketing and social media optimization, with hands-on experience managing brand accounts on major platforms.
• Strong content strategy and writing ability, including building content calendars and creating clear, engaging, brand-consistent copy.
• Excellent communication skills for audience engagement and collaboration with internal and external stakeholders.
• Experience with analytics, scheduling, and social listening tools for tracking performance and guiding decisions.
• Proven ability to juggle multiple projects, set priorities, and meet deadlines in a fast-paced setting.
• Understanding of wider digital marketing areas such as SEO, PPC, and email marketing is an added advantage.
• Previous agency or marketing experience handling social campaigns for multiple brands is preferred.
• A relevant diploma or degree in Marketing, Communications, Digital Media, or a related discipline, or equivalent practical experience.
• Applicants should share a social media portfolio in PDF, link, or website format.
• Applicants must also provide the URL or handle for three of the most relevant social media accounts they have managed or significantly contributed to.

Application Materials

Submissions should include a social media portfolio and details for three relevant managed accounts. Acceptable portfolio formats include PDF, link, or website.

Additional Information

This is a full-time role with an on-site work arrangement in Nairobi County, Kenya. No stipend or salary details were provided in the source.