Social Media Manager – Junior Level

Role overview

This freelance opportunity is focused on building and maintaining the social presence of a children’s reading initiative that supports early literacy. The work is centered on connecting with parents, teachers, and homeschooling communities through imaginative storytelling and content that looks polished, friendly, and educational.

You’ll shape and deliver social content plans for Instagram and Facebook, with particular attention on Reels, short-form video, and illustration-led creative that matches the brand’s playful learning-focused tone. The role calls for someone who genuinely cares about childhood education and can communicate in a warm, thoughtful way that resonates with both adults and families.

Reliability, adaptability, and a team-oriented mindset are important, along with the ability to operate within a limited starting budget.

Responsibilities

• Plan and manage social media growth for a children’s reading and early literacy brand.
• Create and implement content strategies for Instagram and Facebook.
• Produce engaging Reels, short videos, and visually appealing illustrated content.
• Write captions and social posts that are age-appropriate and appealing to parents, educators, and homeschooling families.
• Use storytelling to present the brand in a warm, creative, and educational way.
• Support audience growth through tactics that attract parents and education-focused communities.
• Work independently while staying flexible and collaborative.
• Deliver work with awareness of budget limitations.

Requirements

• Proven experience handling social media for children’s, parenting, or education-related brands.
• Solid working knowledge of Instagram and Facebook, especially Reels and short video formats.
• Strong ability to craft stories and create visually engaging content.
• Skill in writing clear, engaging captions and posts suited to young-audience-adjacent brand communication.
• A dependable, friendly, and cooperative approach.
• Comfort working flexibly and without close supervision.
• Experience with character-based or illustrated brands will be considered an advantage.
• Understanding of growth strategies aimed at parents and educators.
• Ability to produce effective work within a modest budget.

About the company

The employer operates as a freelance marketplace that connects independent professionals with businesses looking for creative and technical expertise. It supports both established enterprises and growing startups in building flexible teams across markets.

Mission

The company’s goal is to help creators and businesses succeed in a freelance-first, AI-shaped work environment.

Additional information

This is a freelance contract role based onsite in New Zealand. The job is described as junior level. No vacancy count, salary figure, or start date has been provided.