Social Media Manager

Snoonu is Qatar's homegrown Super App, revolutionizing daily life through rapid delivery, shopping, and more, all integrated into a single platform. Driven by technology and a global team, we are dedicated to simplifying everyday living.

Our vision is to become the premier Qatari Ultra App, propelling the region forward through innovation and technology, with global ambitions that consistently challenge and surpass conventional limits.

We aim to fundamentally transform people's lives by utilizing technology to connect them with a world of possibilities.

We are seeking a strategic Social Media Manager to elevate Snoonu's social platforms into powerful growth engines and revenue drivers. This role involves architecting a comprehensive social media strategy that integrates content, regional cultural insights, data analytics, and high-level execution. You will manage the entire social ecosystem, developing scalable processes for planning, publishing, performance tracking, community engagement, and large-scale influencer collaborations and campaigns. Serving as a key liaison between executive leadership, creative production, and performance teams, you will ensure all content is exceptional, on-brand, and directly contributes to business objectives.

• Develop and scale Snoonu's comprehensive social media strategy across all platforms (Instagram, TikTok, X, Snapchat, etc.).
• Translate business goals into effective social media plans, major campaigns, and detailed content calendars.
• Identify and leverage regional trends, popular formats, and cultural moments in Qatar and the MENA region to position Snoonu prominently in local conversations.
• Maintain brand consistency and integrity across all executive communications, cross-functional campaigns, and daily organic content.
• Oversee and refine the content publishing workflow, setting high standards for captions, visual content, and platform-specific formats.
• Collaborate with creative leads to produce high-quality, innovative digital content.
• Establish frameworks for timely content creation, enabling the team to react quickly to emerging trends and capitalize on moment marketing opportunities safely.
• Implement a robust analytics framework to measure performance, focusing on conversion metrics like app downloads and order frequency rather than vanity metrics.
• Analyze social data to provide actionable insights and recommendations for business improvements to stakeholders.
• Continuously audit and optimize content testing, paid social strategies, and audience segmentation.
• Manage community engagement protocols across all channels using enterprise tools, ensuring industry-leading response times.
• Develop response strategies for customer service escalations to mitigate risks and protect brand reputation.
• Identify opportunities to foster community loyalty and convert followers into brand advocates.
• Lead macro-influencer strategies, including contract alignment, coverage planning, and native content integration.
• Ensure influencer partnerships align with Snoonu's brand narrative.
• Support major product launches and company initiatives with impactful social media campaigns.
• Lead, mentor, and develop the social media team, including executives, coordinators, and content creators.
• Establish clear operational workflows, KPIs, and performance review structures.
• Manage vendor relationships, external agencies, and the social media budget to maximize ROI.

• A minimum of 6-8 years of experience in social media management and digital marketing, with at least 2 years in a leadership or managerial capacity, preferably within an agency or in-house corporate setting.
• Demonstrated success in managing and scaling high-volume social media accounts in fast-paced environments, with a preference for experience in tech, hyper-growth startups, consumer platforms, or on-demand delivery services.
• A strong analytical aptitude combined with creative thinking and a focus on performance and conversion.
• In-depth knowledge of platform algorithms, current digital trends, paid social advertising, and audience analytics.
• Mandatory fluency in both Arabic and English, both written and spoken.
• Exceptional copywriting and editorial skills in both languages, with a deep understanding of Qatari dialect, local humor, and cultural nuances. Literal translations are not acceptable.
• The ability to be strategic yet agile, with a keen eye for mobile-first content creation and a willingness to guide content production when spontaneous opportunities arise.

Snoonu's Core Values:

• Customer Obsession: Prioritize the customer in all actions.
• Integrity: Act with honesty, ethics, and trustworthiness.
• Curiosity and Creativity: Drive innovation and create impactful solutions.
• Ownership and Leadership: Lead by example and take responsibility.
• Smart Work and Results: Achieve more through efficiency and effectiveness.
• People Focus: Foster teamwork and collaboration.

Perks & Worklife Magic:

• Global Collaboration: Work with an international team.
• Professional Development: Access learning budgets, courses, and growth tools.
• Autonomy: Enjoy ownership of tasks and career paths.
• Flexible Time Off: Benefit from generous leave and wellness policies.
• Agile Environment: Work within an agile operational framework.

Certifications and Recognition:

• Great Place to Work® Certified: Reflects a people-first culture.
• ISO 9001:2015 and ISO 45001:2018 Certified: Demonstrates commitment to quality and workplace safety.

Social Responsibility and Diversity:

• Commitment to sustainable business practices and community engagement through CSR projects.
• An equal opportunity workplace that values fairness, inclusion, and diversity.