Social Media Manager

Role overview

The Social Media Manager will shape and run the organization’s presence across major social channels by planning content, improving engagement, and supporting audience growth. The role focuses on building brand visibility, maintaining a consistent voice, and turning platform activity into measurable results.

Key responsibilities

• Plan and implement social media strategies aimed at expanding brand awareness, engagement, and follower growth across all platforms.
• Develop, schedule, and oversee high-quality content adapted for each channel, including Instagram, Facebook, LinkedIn, X, TikTok, and similar platforms.
• Track social media trends, audience patterns, and competitor activity to improve content effectiveness and campaign outcomes.
• Work closely with marketing, design, and content teams to keep messaging aligned with brand standards and campaign objectives.
• Manage content calendars, coordinate campaign rollouts, and monitor key performance indicators to evaluate success.
• Interact with followers, handle queries, and help build a responsive and engaged online community.
• Prepare monthly performance reports with analytics insights and practical recommendations for improvement.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related discipline.
• Prior experience in social media management or digital marketing.
• Strong knowledge of social platforms, performance analytics, and content trends.
• Excellent skills in writing, storytelling, and verbal communication.
• Hands-on experience with social media tools such as Hootsuite, Buffer, or Meta Business Suite.
• A creative approach, strong attention to detail, and an eye for visual presentation.

Benefits

• Competitive pay with performance-linked incentives.
• A collaborative and creatively driven work environment.
• Opportunities for professional growth and training in digital marketing.
• Flexible or hybrid work options.

Additional information

This is a full-time, onsite position based in New York, United States. No internship duration, start date, application deadline, or vacancy count was specified.