Social Media Manager

Role overview

This position sits within Selfridges’ PR & Social function and is responsible for helping define and deliver the brand’s social media direction. You will work closely with the Head of PR & Social to build compelling owned content across all channels, with a strong focus on representing Selfridges as a creative, culturally aware retail destination. The role also includes leading the day-to-day social agenda and directly managing the Social Media Coordinator.

The role is strategic and fast-moving, so it calls for excellent communication, confident stakeholder handling and strong organisation. You will need to manage several priorities at once while keeping delivery sharp and on schedule.

What you will do

• Partner with the Head of PR & Social to shape and drive a modern social media strategy that reinforces Selfridges’ position as a retailer that keeps reinventing itself.
• Stay on top of social best practice across channels such as Instagram and TikTok, including platform shifts, creator activity and wider digital culture.
• Support, coach and motivate the Social Media Coordinator, encouraging ownership, development and creative confidence.
• Keep Instagram performing as a core brand channel by producing content that combines cultural relevance, strong storytelling and commercial value.
• Develop TikTok into a major growth platform through experimentation, creator collaborations and native trend-led content.
• Own the social content calendar across platforms and coordinate closely with internal teams to create joined-up customer communications.
• Lead the social dimension of cross-functional campaigns, ensuring every activation has a strong social-first approach.
• Review insights, reporting and performance data to improve creative formats, partnerships and content planning.
• Track and report performance by business category to increase visibility of social impact across the wider organisation.
• Create strong social amplification for key campaigns, cultural moments, store activations and experiences.
• Embed social thinking early in campaign development, working in step with PR, Brand Marketing and Creative teams to maximise reach and results.
• Collaborate with Brand Voice, Creative and Photo Studio teams so tone of voice, visual style and creative quality stay consistent across owned channels.
• Maintain relationships with external platform, creator and brand partners to unlock new opportunities.
• Support city flagship stores by tailoring key messages for local audiences and helping grow awareness across the UK.
• Oversee community engagement across owned channels and work alongside Customer Service to help nurture the brand community.

About you

• You have experience managing social channels across international markets and using social listening and analytics tools.
• You have successfully built and delivered social-first strategies for relevant, culturally active brands in fast-paced environments.
• You understand platform-native storytelling, creator partnerships and emerging social trends.
• You have led, mentored or inspired a team while juggling multiple deadlines and priorities.
• You have a strong record of creating social campaigns that balance brand narrative with commercial goals.
• You communicate well and work effectively with cross-functional teams and senior stakeholders.
• You can represent and advocate for the social function within a broader marketing structure.
• You are analytical and can turn performance data into practical recommendations and optimisation ideas.
• You are comfortable giving creative direction and clear feedback to improve output quality and effectiveness.
• You work well under pressure and can adapt to changing priorities and tight deadlines.
• You are proactive, positive and solution-focused, with the ability to work independently when needed.
• You are genuinely interested in social media, digital culture and innovation, and understand how audiences behave online.
• You are highly organised with strong time management skills.
• Experience in e-commerce or retail would be an advantage.
• Experience with paid social is not required, but would be an added benefit.

Additional information

The source material does not specify salary, working hours, perks, notice period, opening count or start date. No application instructions or external links are included here.