Senior Strategist

Role overview

MKG is hiring a Senior Strategist to lead insight-driven thinking across important client accounts and new business pursuits. The position sits at the intersection of culture, consumer behavior, and brand narrative, turning observations into strategic direction that helps shape memorable experiences.

This opportunity is open to candidates based in Los Angeles and New York City. Applicants should live within commuting distance of either the NYC or LA office and be ready to collaborate in person on Tuesdays, Wednesdays, and Thursdays.

About MKG

Established in 2003, MKG is a women-led creative agency focused on brand experience. The team helps brands connect with people through creative storytelling, purpose-led engagement, strong design, and carefully executed production. MKG works with brands such as Google, Target, Netflix, Meta, HBO, Delta Air Lines, Béis, and Spotify, with offices in New York City and Los Angeles.

Working style

MKG emphasizes the experience of working together as much as the end result. The company values close attention to detail, collaboration, and a high standard of execution. Team members work alongside thoughtful, supportive colleagues in a fast-moving environment.

Responsibilities

• Build experiential and integrated strategy frameworks based on cultural and consumer insight.
• Write focused, motivating creative briefs that help teams align around the same goal.
• Run qualitative and quantitative research and turn the findings into practical opportunity areas.
• Create go-to-market plans that prepare ideas to scale across multiple channels.
• Define KPIs and measurement methods to assess and improve program performance.
• Work closely with creative teams to shape concepts from the earliest idea stage through delivery.
• Present strategic recommendations to clients clearly and confidently.
• Spot cultural shifts, behavior changes, and new platforms that can create value for brands.
• Guide junior strategists and help strengthen the wider strategy function.

Requirements

• 6 to 8+ years of experience in strategy within a creative agency environment.
• Strong leadership ability with a collaborative style that supports both clients and internal teams.
• Confidence in presenting ideas and leading conversations in front of clients and internal stakeholders.
• Deep knowledge of cultural moments, major tentpole activations, sponsorships, digital and social, and experiential marketing.
• Demonstrated success in turning insight-led strategy into measurable business impact.
• Excellent written and spoken communication skills, including the ability to simplify complex ideas.
• Strong problem-solving ability with both strategic and creative thinking.
• A sharp understanding of market trends and the ability to identify emerging cultural opportunities.
• Positive energy, enthusiasm, and a team-oriented approach that helps build a strong work environment.
• Bachelor’s degree, or equivalent experience suited to a senior strategy role.
• History of leading and delivering high-profile campaigns for demanding clients.
• Experience in brand marketing, sponsorship activation, and long-term client relationship building.
• Ability to balance strategic thinking with tactical execution in support of business goals.
• Consistent delivery of high-quality work in fast-paced settings.
• Entrepreneurial mindset with a proactive approach to spotting opportunities and driving innovation.
• Occasional travel may be required.
• Flexibility to work outside standard hours, including evenings and weekends, when business needs call for it.

Compensation

The salary range for this role is $100,000 to $140,000 per year.