Senior Graphic Designer

About Holley Performance Brands

Holley Performance Brands is known for powering some of the most recognizable names in automotive performance. For more than 100 years, the company has inspired car and truck enthusiasts with innovative products, well-known brands, and a focus on performance. From the track to the street, its mission is to support the excitement of speed, power, and innovation through experiences, communities, and partnerships that connect its brands with enthusiasts.

About the Team

The American Performance Division includes a group of established brands such as Holley, Holley EFI, MSD, NOS, Racepak, and AEM, all closely connected to automotive culture and enthusiast performance. The division’s marketing organization works near the product and the customer, which helps the team move quickly on launches, campaigns, and brand programs. The creative group is part of this environment and helps turn brand strategy into visual systems that engage enthusiasts and support business goals. This position works with multiple cross-functional partners to create campaign and product storytelling across channels.

Role Summary

The Senior Graphic Designer will lead the ideation and delivery of creative work with a strong visual impact for the American Performance division. The position is central to campaign key art, visual identity development, and creative direction for product launches, promotions, and brand initiatives.

This is a hands-on, individual contributor role that blends concept development with production design. The designer will be expected to think at a strategic level, build visual systems, and also produce polished, ready-to-use assets for multiple channels. The role reports to the Manager, Go-To-Market & Brand Operations and collaborates closely with product, content, community, and marketing teams to create work that follows brand standards and speaks authentically to enthusiast audiences.

Core Responsibilities

• Build campaign concepts and visual direction for launches, promotions, and brand efforts that connect with enthusiast communities.
• Convert marketing briefs into clear visual stories and creative directions.
• Produce both conceptual and final production design work across marketing channels, with frequent work on brand guides, campaign ideation, website assets, and digital marketing materials.
• Use AI-enabled creative tools thoughtfully to improve concepting speed, production efficiency, and overall output while protecting originality and design quality.
• Help improve naming systems, project codes, and taxonomy to support better organization and workflow efficiency.
• Support creative for product launches, promotional campaigns, awareness efforts, and ongoing evergreen marketing.
• Develop assets for enthusiast, retail/distributor, and investor audiences.
• Contribute ideas and finished work for events and trade shows.
• Keep all deliverables aligned with brand guidelines and high design standards.
• Help evolve the visual identity of the division’s iconic performance brands.
• Create templates and practical toolkit assets for other content teams, including social, email, blog, and web merchandising teams.
• Review work carefully and provide creative support and feedback to other designers and content creators.

Requirements

• At least 7 years of professional experience in graphic design.
• Background working in an advertising agency environment.
• Ability to work with different stakeholders and turn unclear or changing input into effective creative solutions without needing detailed instructions.
• A strong portfolio showing the ability to translate strategy and briefs into effective visual work.
• Advanced skill in Adobe Creative Suite, plus prior experience with Figma or a similar design tool.
• Familiarity with project and workflow tools such as Asana, Monday.com, and Smartsheet.
• Comfort using AI and newer creative tools to speed up ideation, production, and workflow while maintaining originality, brand integrity, and design excellence.
• Strong understanding of design fundamentals, including typography, layout, and visual storytelling.
• Ability to manage several priorities and deadlines in a fast-moving environment.
• Experience in automotive, aftermarket, or enthusiast-focused industries is strongly preferred.
• Experience creating assets for product launches and integrated marketing campaigns is preferred.
• Exposure to cross-functional marketing teams and go-to-market processes is preferred.
• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or a related discipline is preferred.

Why Join Us

In this role, you will help shape the visual identity of well-known performance brands, influence creative direction for major campaigns and product launches, and work where idea generation meets real-world execution across channels. You will collaborate with a passionate, performance-driven team that stays close to the product and the customer, while also contributing to a broader shift toward faster, more creative, and more scalable marketing.

Benefits

• Medical, dental, and vision coverage available starting on day one
• 401(k) plan with company match
• Paid time off plus 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life insurance and short-term disability coverage
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education assistance program

Equal Opportunity Statement

Holley is an equal opportunity employer and is committed to maintaining a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

Accommodation Request

If you need help or an accommodation because of a disability during the application process, you may contact human resources.