Senior Copywriter

Overview

The Production Factory is a global production agency that works across stills and film, creating premium visual content for fashion, luxury, beauty, lifestyle, and culture-led brands, creatives, and agencies. The business manages the entire production process from concept through to final delivery, combining careful planning, skilled production, and advanced post-production to produce polished imagery and film for print, digital, social, and broadcast channels. Its integrated production and post-production model is designed to keep creative direction consistent, maintain technical quality, and support a smooth, collaborative workflow with photographers, directors, stylists, and wider creative teams. The company operates internationally with offices in London, New York, Miami, Mallorca, and Manchester.

Role Summary

This position is for a detail-oriented copywriter to join the London-based e-commerce studio team for George. The role is hands-on and studio-based, requiring someone who can work comfortably in a fast-moving environment and is open to using AI as a productivity and creative support tool. The role is based in the studio five days a week and reports to the Studio Manager.

Key Responsibilities

• Use generative AI and similar writing tools to help create first drafts and improve copy quality.
• Spot opportunities to streamline repetitive work without reducing standards.
• Check facts, edit output, and adapt AI-assisted copy so it sounds authentic and on-brand.
• Create and improve prompt frameworks that support faster and more consistent output.
• Turn garment specifications into clear, customer-friendly copy that highlights benefits.
• Keep copy consistent across large product ranges while meeting daily output targets.
• Ensure all writing reflects George’s tone of voice and brand values.
• Apply SEO best practices to support search visibility and ranking.
• Assist with campaign, homepage, and category copy as needed.

Requirements

• At least 5 years of experience writing e-commerce product copy, ideally within fashion or retail.
• Strong ability to manage time effectively and work to demanding deadlines.
• Comfortable staying composed under pressure and adapting to changing needs.
• Strong collaboration and communication skills for working within a studio team.
• Excellent accuracy, with a sharp eye for detail.
• Capable of handling high-volume work while maintaining quality.
• Confident working onsite in a shared studio setting.
• Good understanding of UK retail compliance and product claims requirements.
• Commercial mindset with a customer-focused approach.

Additional Information

This is a full-time, permanent role. The position is studio based and requires attendance in the London office five days per week. The employer is an equal opportunities company and does not discriminate on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. The organisation also encourages applicants from a broad range of backgrounds and is committed to building a diverse and inclusive workplace.